JJ Valaya is Wills Lifestyle Grand Finale designer

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 06 March 2009 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Wills Lifestyle, ITC’s premium fashion brand announced that JJ Valaya - Czar of Indian fashion industry -will be the designer for the Wills Lifestyle Grand Finale at the forthcoming Wills Lifestyle India Fashion Week.

The collection for the finale - ‘Kingdom of Love’ will convey an indispensable declaration abolishing all things negative and violent; almost as an antidote to the gloom and doom of today’s times. 

Announcing this at the Wills Lifestyle store, South Extension, Atul Chand, Divisional Chief Executive - ITC’s Lifestyle Retailing Business Divison, said, "This season one of India’s most distinguished and notable fashion designers, JJ Valaya, will be taking the same tradition forward and will create magic on the ramp in his signature style."

He further added, "With these collaborations, we continue to remain deeply committed towards building a strong platform for Indian fashion and furthering the agenda of promoting the Business of Fashion. Our aim is to make designer wear accessible and relevant to our customers by partnering with some of the most respected names in Indian fashion industry."

JJ Valaya will also create an exclusive collection for Wills Lifestyle that will be retailed from Wills Lifestyle stores across the country. “The Wills Lifestyle India Fashion Week platform is a powerful one and I hope to be able to create a collection that will delight the patrons of the label,” said JJ Valaya.

Sunil Sethi, President, FDCI said, "JJ is the perfect choice as his style is larger than life and goes well with the concept of the Wills Lifestyle Grand Finale. We at FDCI appreciate the initiatives taken by Wills Lifestyle to make designer wear more accessible through these tie ups.”  

The Wills Lifestyle Grand Finale will take place on Sunday, March 22, 2009 in New Delhi