Casio collaborates with designer Marcelo Burlon for new GA-100 watch launch

Taking the product innovation to a new level of modish design and luxury manifestation, the leading watch brand, Casio India Private Limited has announced the special limited edition of its bestselling G-Shock GA-100. The limited edition GA-100 is launched in collaboration with Marcelo Burlon, a renounced international fashion designer. The latest timepiece is the first collaboration model of G-Shock with Burlon’s world-class fashion brand, County of Milan. 


G-SHOCK continues to evolve and draw new aesthetic boundaries inspired by the creative talent of Marcelo Burlon who is the creative director at the County of Milan. Casio has established a strong partnership with the brand in 2014. 


Marcelo is a multi-talented genius who engages in activities around the globe. A highly demanded DJ, event planner, photographer, and designer, Burlon founded his Milan-based label ‘County of Milan’ in 2012. The label has extended across versatile culture, fashion, music, nightlife, cosmetics and clothing. 


The design of new G-Shock GA-100 features an overall coral snake pattern design, which is an icon of Burlon's brand. The base color is bold black monotone and on the buckle, back cover, and metal band ring, there is a black ion plated finish. Its scales form a Black & Grey 3D printed texture to create a ‘seamless’ look, and provide outstandingly exotic graphic texture. Recalling his home country Argentina, it showcases a unique expression of both brands’ avant-garde street wear spirit.


The GA-100 comes with a concrete form of quality materials. The strap and case are made up of resin to offer extreme strength and flexibility while fitting to both technical as well as stylistic requirements. The timepiece features ultra-shock resistance, a full auto LED display, snooze function, an automatic calendar, and a battery that lasts at least two years. 


Casio is keen on further associations with Marcelo Burlon to design more such exotic watches in the near future, which will suit a wide range of different personas and modern lifestyles.


The price of the timepiece is INR 10,995/-. 


About Casio India

Casio India Co,. Pvt. Ltd. has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co., Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.


Casio India’s range of products include sales & marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks, ECR (Electronic Cash register) and EMI (Electronic Musical Instrument). The company has also established service centres across the country to provide after-sales-service at the doorstep of the customer. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world’s most recognized brands due to its vast product range.



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