Rock N Shop expands into kidswear

Parent Category: News and Stories

Posted in: Fashion n Modelling on Monday, 22 August 2016 05:13

Published on Monday, 22 August 2016 05:13

Written by Models n Trends

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Rock N Shop, India’s leading marketplace for luxury and premium brands has further widened its bouquet of luxury offerings by announcing the launch of its kids wear category. With this move, the company has taped its market position as the only online destination you need to access to fulfill your entire family’s luxury shopping needs. From apparel, accessories and footwear, all the stylish accouterments you wish to dress up your little ones in are available on Rock N Shop. The collections in the kids wear category are curated and exclusive, thus differentiating the merchandise from what’s available on other websites.

The kids wear segment of the marketplace caters to both boys and girls between the ages of one to 10 years. Brands such as Kidology and Kukoon are already available on the platform, while Le Petite and Milk Teeth will be added soon. Parents can choose from an inimitable assortment of dresses, waistcoats, capes, suits and shoes from premium brands at prices ranging from Rs. 500/- to Rs. 5,000/-. 

Speaking on the launch of the category, Priya Sachdev, CEO, Rock N Shop said, “We observed an opportunity in the increasing demand for fashionable clothes for infants, kids and expecting mothers in India. With rising purchasing powers, parents in the country do not hesitate to make a splash into luxury kids wear brands. Moreover, shopping for kids wear at the convenience of a click is more preferred by parents than scouting for brick-and-mortar stores, especially for double income families. Keeping all of these consumer preferences in mind, we launched our latest category, that of luxury kids wear.” 

The Indian kids wear segment is still in its nascent stage. It has witnessed a growth of brands in the last few years. However, these brands face a challenge when it comes to reaching out to a pan-India audience. This roadblock to their growth can be overcome by leveraging the power of e-commerce and its high penetration in the country. Rock N Shop is, therefore, not only enhancing the choices for its stylish and loyal customer base across India, but is also helping these brands bridge the gap that exists in their overall presence.