Rosebys London to open three stores in NCR

• 
• 

Parent Category: News and Stories

Posted in: Fashion n Modelling on Thursday, 30 April 2009 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

Hits: 807

Leading home décor and lifestyle products company, Rosebys Interiors India Ltd announced its forays into NCR market by launching three stores. These stores will offer the complete new range of home décor and lifestyle accessories from bed covers, bed sheets, curtains, towels, cushions to adornments like photo frames, vases candles and unique range of home stainless steel ware and personal care products. The company is setting up a pan India network of franchisee stores.

On the eve of first store launch at Connaught Place in New Delhi, Nikhil Sen, Director, Rosebys India Interior Limited, said, “We are on the growth trajectory. With the brand well entrenched in the emerging markets of many Indian states, we are now all set to woo the discerning home maker of New Delhi.”

With organized home décor and lifestyle products retailing growing at more than 30% annually, there is a huge untapped market for the home décor and lifestyle market in India, which is pegged around Rs.14,000 crores. “We are targeting this space across the country to deliver world class products, an exciting shopping experience at an affordable price to consumers. We are in the process of building a powerful brand and are poised to have a dominant presence in the country's retail arena,” added Mr. Sen.

Rosebys had kick started its Indian retail operations in the month of October with the launch in the state of Punjab. In less than six months period, the company has launched more than over 54 stores in the state like Punjab, Gujarat, West Bengal, Uttaranchal, Andhra Pradesh and Karnataka. The Delhi store at C P will be its 55th store and more stores will be opening across India over this month.

“We are here to bridge the gap between the luxury and low end market present in the home furnishings and décor market currently. Rosebys aims at providing affordable premium products to its customers. We have a wide range of products to suit every aspiring woman. We will be opening 150 stores in the next 6 months,” said Aloke Banerjee, CEO, Rosebys.