Jockey Unveils New Brand Campaign

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 10 July 2009 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Page Industries Ltd. the exclusive licensee of Jockey International Inc. (USA) has unveiled “Just Jockeying” Jockey’s new brand campaign. Positioned as a fun and youthful way of thinking and a lifestyle choice, the new campaign has been designed to tap into the free thinking mentality of today’s youth. 

“The tagline ‘Just Jockeying’ describes the attitude of today’s youth, their lifestyle, their spirit – a combination of being happy with one’s self, confident of what they want, what they are doing, not afraid of expressing themselves – all this cloaked in subtle humour and summed up in two words – Just Jockeying,” said Ashok Genomal, Managing Director, Page Industries. 

The campaign consists of print advertisements and outdoor media followed by TV commercials and radio as well as a host of activities which are being finalized currently to carry the message forward. With youth as a core audience, digital and social media networks will be used for engagement. 

Besides inner wear for men and women, the product range has leisure wear, which can extend into lounge, gym or sleep wear as per one’s choice. The complete product range is available at Jockey exclusive brand outlets and multi brand outlets across India.