Tag Heuer renews its contract with SRK

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Tuesday, 06 October 2009 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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 Luxury sports watches maker, TAG Heuer has renewed its contract with the King Khan of Bollywood- Shah Rukh Khan. Shah Rukh began his journey with the brand in the year 2003, which makes Shah Rukh Khan one of the longest standing brand ambassadors of TAG Heuer worldwide.

On this special occasion, Shah Rukh Khan also launched the TAG Heuer Grand Carrera Calibre 36 RS2 Caliper Chronograph Ti2. This resolutely virile and ultra high-tech time piece beats inside the COSC-certified TAG Heuer Calibre 36 RS Automatic Chronograph movement with 2 Rotating Systems, visible through a handsome caseback in smoked sapphire crystal. The jet black chassis and bodywork (43mm case, fine brushed and polished bezel, fine brushed and faceted case) are made of Grade 2 Titanium (Ti2), an ultra resistance and biocompatible pure metal twice as light as steel.

“The secret of their success lies in the commitment of the teams both in India and abroad, which is commendable and having worked closely with them, I value this association even more. We will as a team, continue to strive for excellence, precision and perfection in times to come,”  said Shah Rukh Khan.
Shah Rukh Khan also leads the brand’s advertising campaign in India with his own personal reflection of the famous TAG Heuer “What Are You Made Of?”

“Over the years, Shah Rukh and the TAG Heuer team have developed a deep affection for each other and it is with great pleasure that we announce an extension of this relationship. We look forward to an enduring and even more successful association,” said Jean-Christophe Babin, President & CEO, TAG Heuer.