Gini & Jony launches T-shirts with Bajaj Allianz

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Thursday, 12 November 2009 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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GINI & JONY, a premium children’s apparel company launched ‘Groovy T-shirts’, a limited edition T-Shirts range in association with Bajaj Allianz. This limited edition range of apparel, having specific messages focusing on securing a child’s future endorsed on them. This range of T-shirts was unveiled by Ekta Choudhary, Pantaloon Femina Miss India 2009 at a press conference in Mumbai.

Speaking on the strategic tie-up, Akshay Mehrotra, Head - Marketing, Bajaj Allianz, said, “This exercise not only helps us connect directly with the kids but also provides us a platform to connect with masses and spread the general interest messages endorsed on the range. These T-shirts are a medium to educate masses about the importance & need of child insurance.” 

Responding to the tie-up, Anil Lakhani, Director, Gini & Jony said, “It gives us immense happiness in associating ourselves with Bajaj Allianz. Bajaj Allianz's aggressive strategies & our broad customer base will complement each other in achieving milestones.”

Previously, no other financial services company has ever tried to implement such a direct approach to its customer base, and this is a path breaking move by Bajaj Allianz in terms of forming this tie up with Gini & Jony.

The ‘Groovy T-Shirts’ will also be available at all Gini & Jony outlets across the country from 14th of November. The t-shirts are available in 2 colors and 4 cool text options, which go well with the children in the age group of 4 to 14 years.