Bwitch presents lingerie collection for a new age woman

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 20 November 2009 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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The premium lingerie brand from the house of Genesis Colors, announced the launch of its 'Desire' collection, which is designed specifically for women, who love stylish, glamorous and chic lingerie.

Desire collection is for the new age woman for whom each day is a celebration. Crafted using sensual fabrics, soft laces and delicate embroideries, it is flirty, yet elegant; retro yet modern.

According to Ms Nalini Gupta, CEO, GCPL, “There is a wind of change in the Indian market as youngsters are experimenting with stylish and colourful lingerie. From halter neck straps to vibrant and fun ensembles. As per their mood and what they are dressing up for, they are paying a closer attention to stylish innerwear without compromising on quality. Bwitch is gaining high ground with the confident Indian woman.”

This new range of Bwitch label  has highly effective minimisers for the abundant, padded push ups for the petite, enduring, athletic bras for sports, cleavage enhancing bras for seduction. A wide range comprising of all manners of fabrics, colors and cuts with no purpose but sheer delight, which understand a woman’s body like no one else can.