Oxybleach India International Fashion Week 2009 Announced

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 20 November 2009 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Delhi-NCR will soon be home to the biggest fashion extravaganza in India. Riya Communications Inc. and Oxybleach – a renowned skin care brand from the House of Dabur – have come together to host Oxybleach India International Fashion Week 2009 (OIIFW ’09). This never-before fashion event, which also marks the marriage of international fashion with beauty, brings together 11 international designers and one Indian designer on the Indian runway.

Announcing the event, Mr. Sanjay Kapur, Managing Director, Riya Communications, also unveiled the specially designed logo of OIIFW ’09 and the names of the participating designers, the international delegation and the event partners at a glittering function held at Crowne Plaza, Gurgaon.

Oxybleach India International Fashion Week 2009 is offering a perfect opportunity for designers from across the globe to come together in cultural unanimity, and to go beyond the limitless boundaries of fashion, beauty and style as it conjures up a new world, a stimulating and enthralling fashion experience, the likes of which has never before been seen or experienced in India.

This event will give domestic buyers an opportunity to gather the latest in fashion trends & forecasts, to explore, first-hand, this vibrant apparel market, establish new unlimited business opportunities and discover new suppliers for their business needs in the forms of International designers. 

At the same time, it would also be an opportunity to exporters who can deliver International quality products at competitive prices thereby reducing the cost of producing a finished designer garment and in the process helping the designer to market his collections at more affordable prices and still maintaining decent profit margins. This certainly would be a win-win situation for all, the designers, the exporters and the consumers. 
It will be a traveling showcase of beauty, glamour, style, culture, grace, fashion & futuristic technology that is bound to gain India recognition, not only as the Gateway to Asia, but as a major, primary International Fashion destination.

OIIFW ’09 is a platform for the biggest names of the International fashion industry to come together and showcase their talent. Top-of-the-line designers from the USA, Tanzania, Spain, Israel, China, Peru, Australia, Pakistan, Norway, Dubai and India are all geared up to burn the Indian runway.

“The rejuvenation of Indian Fashion through this fashion week in many ways mirrors the rejuvenated face that symbolizes the values of Oxybleach, making this brand the perfect fit as the Title Sponsor,” said Dabur India Ltd Executive Vice President-Marketing (Personal Care) Mr. Vikas Mittal.

“We are happy to partner with Oxybleach as the title sponsor for OIIFW ’09. We feel this association will provide an ideal platform for both entities and will pave way to bring synergies,” said Mr. Sanjay Kapur.

OIIFW ’09 has also entered into partnership agreement with Couture Fashion Week, New York and NOVA fashion Week, Virginia to exchange fashion industry professionals, including designers, models and make-up professionals, at their respective fashion events. Mr. Sanjay Kapur is also an advisor to the NOVA fashion week, Virginia.

OIIFW ’09 has Mr. Brian Gold bold OBE, former Vice Chairman, British Fashion Council on the advisory panel of IIFW. Brian has been conferred with the Order of British Empire by the Royal British Government for his contribution to the fashion industry.

Also, on the board of OIIFW ’09 is Ms. Catherine Nugent, who introduced Nina Ricci and YSL to Canada.  She, along with her husband, is also the creator of Alfred Sung fragrance, Bob Mackie Fragrance and Nicole Miller Fragrance. 

Further, OIIFW ’09 is also pleased to have Mr. Pradeep Sood - Chair, Ontario Chamber of Commerce, Canada- that has 360 chambers of commerce with over 60,000 members under its umbrella. He is also the former President of the Indo-Canada Chamber of Commerce.