Salvatore Ferragamo and CRYSTALLIZED-Swarovski Elements unveil fashion collection to support breast cancer awareness

Salvatore Ferragamo and CRYSTALLIZED™ - Swarovski Elements in line with their global initiative joint hands to launch the “Pink Collection” of bags, shoes, T-shirt and accessories that pays homage to both brands heritage, and in support of Breast Cancer awareness.

Salvatore Ferragamo Pink Collection includes women’s bags and shoes, sunglasses and t-shirts: a Varina ballerina shoe, a sports shoe, a T-shirt, a tote bag and sunglasses Made with CRYSTALLIZED™ - Swarovski Elements. An iconic Ferragamo sandal with the celebrated cage heel swathed in CRYSTALLIZED™ - Swarovski Elements is also available as a limited edition item.

“It reflects our more than a century long tradition of working with distinguished designers and brands and, with our sparkling CRYSTALLIZED™ - Swarovski Elements, allows us to support a vital health issue, the global fight against breast cancer.” said Sanjay Sharma, Country Head, CRYSTALLIZED™ - Swarovski Elements.

The limited edition Pink Collection specially created to raise funds for Breast Cancer Awareness globally; is now available at the Salvatore Ferragamo boutique at DLF Emporio, New Delhi and will donate part of the proceeds of all sales to the Ogaan Breast Cancer foundation.

James Ferragamo, who was instrumental in the design and launch of this exclusive range of bags, shoes and accessories, recently said, “Together with my team we fully support this initiative, all the product offerings are a symbol of collaboration between Salvatore Ferragamo and CRYSTALLIZED™ - Swarovski Elements for this project."

This couture cage heel sandal, mini vara clutch, gancino watch and the iconic Varina shoe all Made with CRYSTALLIZED™ - Swarovski Elements is being silently auctioned during an upcoming event in support of the cause on November 21, 2009; where the Emporio will be illuminated in Pink in support of raising awareness for early detection of Breast Cancer. The night will further be spiced up with a jazz performance and fashionable moments with models presenting the Salvatore Ferragamo Pink Collection made with CRYSTALLIZED™ - Swarovski Elements.

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