WIFW ready to mesmerise fashion world

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Monday, 01 February 2010 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Asia’s largest fashion trade event, the Wills Lifestyle India Fashion Week (Autumn/Winter 2010 edition) is scheduled from March 24 - 28, 2010 at the NSIC Exhibition Complex, Okhla, New Delhi. Hosted by the India’s apex fashion body, the Fashion Design Council of India (FDCI), this season of WIFW will witness the largest-ever event space, spanning over 14,000 sq. meters, located right in the heart of the Capital.

The fashion event offers participating designers a business presence and a series of marketing tools all aimed at informing and updating buyers, investors, corporate houses and the media.

“WIFW has always been a much awaited fashion trade show of the country. It has created a niche for itself by bringing a unison of fashion, style and business at the same time. WIFW, as the only business of fashion event is committed to promoting excellence and encouraging talent. We hope this edition of WIFW will usher in multiple trade opportunities through larger participation by designers, buyers, sponsors and fashion fraternity,” said Mr. Sunil Sethi, President, FDCI.

FDCI will be making special arrangements to ensure that the venue is ‘tailor-made’ for an event of such magnitude. An interesting rendezvous of exquisite lounges, plush salons, special on-site restaurants and exhibition café counters will ensure all guests and participants enjoy their time at the WIFW. In addition to the ample parking space available, a dedicated valet service will also be made available for the invitees.

In the past, NSIC Exhibition Complex has played host to the Akon Live-In Concert, Indian Idol Finale, Saif Ali Khan Musical Concert – Parikrama, Farhan Akhtar Musical Concert and some of the imminent attraction include the ‘Sonu Nigam Concert’ and Back Street Boys – Live-n-Concert’.

Mr. Atul Chand, Divisonal Chief Executive, ITC’s Lifestyle Retailing said, “With a spectacular show of the WIFW Autumn/ Winter edition, we look forward to an even bigger and better experience in the new season."

A "By Invitation Only" event, Wills Lifestyle India Fashion Week aims to serve as an effective platform to promote fashion design and provide industry professionals the opportunity to form trade linkages within India and globally.