Mesmerise your Valentine with a gift from SBJ House of Luxury

Parent Category: Fashion n Modelling

Posted in: Apparels on Sunday, 13 January 2013 19:01

Published on Sunday, 13 January 2013 19:01

Written by Anup Bhandari

Hits: 990

Gear up for this Valentine day as new outfits launched by SBJ House of Luxury, ranging from fascinating gowns to exquisite accessories. A luxury destination store, SBJ House of Luxury has launched valentine collection, for men and women.. The jewellery oozes a lot of grandeur and elegance for the new age woman, who looks for something unique and wants to look special on this V-day. The men designer blazers are in sync with the latest fashion. The focus is to give an experiential shopping to everyone and offer a one stop shop for every brand conscious consumer. Keeping the above facts in mind, SBJ is leaving no stone unturned to make it a grand celebration.

Available at: N -9, South Extension, Part 1, New Delhi.                                           

Price:   Rs. 9900/- onwards.

About SBJ House of Luxury:
 

Aplomb & Elegance states SBJ. Study by Janak, the brain child of entrpreneurs Manoj & Vandy Mehra, transcended their two decade old ethnic couture label to the next level in form of SBJ, SBJ houses high end designer labels from Milan & London, like celebrated designer Daniele Alessandrini, Massimo rebecchi, Sartorio Napoli, PT01 & 40 Savile Row (from the Savile Row street), apart from their much coveted in house Study By Janak Men's & Women's couture line. To complete the shopping experience, SBJ also has jewels by Queenie and designer jewellery and accessories for both men and women and a very novel concept of live in lifestyle. The focus here is on "Experiential Shopping".

BJ House of Luxury is launched currently at 2 destinations, South Extension and Karolbagh, New Delhi. The stores are spread across 15,000 sq.ft area. “This is just the beginning” says Mannoj Mehra, CMD SBJ House of Luxury “We plan to add 12-15000 sq.ft. year on year in the next 4 years”. Tightlipped about the investment in the project, when probed further about the target markets for such expansion, Mehra says “we want to target the northern region of Indian subcontinent first, more so for the reason that seasonal cycle pattern remains the same and this makes our merchandising and production planning easy. We want to be very cautious with our expansion; we would rather take time and think through every sq.ft we add to our folio than rush into expansion spree and not being able to provide the kind of experience we want our consumers to feel, in each of our SBJ House of Luxury Store.” Mehra further adds “This capsule that we have made with the right mix of modern and ethnic apparels is to provide a one stop shop to the consumer. We already have a healthy base of loyal clients who trust us for the quality and designs we gave them through all these years; and they have been giving constant feedbacks about expanding our folio.
 

The product variety includes pret wear from the fashion streets of Milan, Bespoke suits from the best in the world, Indian ethnic wear for men and women; complete with accessories for men and women. There is a segment of live in lifestyle that sells automated solutions, home audio video systems completely customised to clients' requirement with the finishing touch of a champagne lounge.