Reebok signs fitness icon and Bollywood superstar John Abraham as brand ambassador

Parent Category: Fashion n Modelling

Posted in: Apparels on Saturday, 27 July 2013 08:12

Published on Saturday, 27 July 2013 08:12

Written by Models n Trends

Hits: 831

Global Premium Fitness Brand Reebok has just underlined its status as the number one fitness brand in India by announcing a mega association with Bollywood superstar and fitness role model to millions, John Abraham, as its new brand ambassador.

As a brand ambassador, John Abraham is a strong personification of Reebok’s brand identity and exemplifies the same values that are attached with the brand. Known to push the limits when it comes to fitness, John Abraham will be best placed to understand and connect with fitness enthusiasts. A veteran in different fitness forms right from CrossFit to Marathon Running, John Abraham’s amazing passion and commitment to fitness makes him a natural fit for brand Reebok.

Reebok, the first sports and fitness brand in India to sign on a male Bollywood superstar, has sharpened its positioning as a brand that will offer a complete fitness experience to consumers. From specialised products across all fitness categories to the revolutionary retail destination called Fit Hub, Reebok is set to redefine how consumers perceive fitness and make it more accessible.

The brand is all set to launch a novel festival season campaign with John Abraham for their running and  training gear which will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle. This association with John Abraham is yet another marketing initiative that Reebok has unleashed to drive home the core differentiators of the brand and its global fitness positioning.

Talking about the association, Erick Haskell, Managing Director, Adidas Group India said, “Reebok has solid plans in the fitness sphere and we want to give our consumers a never before fitness experience at every touch point. John Abraham is the perfect embodiment of our fitness philosophy, we are very excited to partner with him and together take our commitment to fitness to the next level. He has inspired the youth of this country to inculcate fitness as a part of their lifestyle and we want to further accelerate the same through our association with him, our exceptional product offering, multiple retail touch points and innovative marketing.”

Sharing his thoughts, John Abraham said, “Reebok has a strong heritage in fitness and so do I, so I was thrilled when they approached me to represent them in this new endeavour. I am really looking forward to this association and hope to build a positive momentum for the brand. In the case of Reebok, I am proud to say that I will not just be a brand ambassador but that I will embody the very spirit of this association. Stay tuned for some really exciting stuff that I will be doing with Reebok soon.”

With this association the brand aims at involving more and more people in the drive towards fitness. With John Abraham leading the movement and marketing communication aimed at demystifying the fitness science and inspiring Indians to move, the brands seems to have cracked the right recipe for success. 

About Reebok India:
Reebok India has a pan–India presence with 500 exclusive franchise stores. Reebok has a 1000 member strong instructor alliance in India. Reebok’s innovative footwear technologies like Easytone, Zigtech and RealFlex have set a new benchmark in the industry. In the past, Reebok supported its fun with fitness brand promise through their global tie up with Cirque De Soleil for Jukari- Fit to Fly and Fit to Flex fitness program. In recent times, Reebok has also partnered with CrossFit - the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders. Reebok also supports athletes in tennis and is the official outfitter for Force India Formula one team. Reebok has an impressive list of brand ambassadors including the likes of Gautam Gambhir, Captain MS Dhoni, Irfan Pathan hockey majors Sandeep Singh and Sardar Singh amongst others.