Pepe Jeans relaunches its High Street Phoenix flagship store based on the International store layout

Parent Category: Fashion n Modelling

Posted in: Apparels on Monday, 09 September 2013 07:42

Published on Monday, 09 September 2013 07:42

Written by Models n Trends

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Pepe Jeans London relaunches its High Street Phoenix store based on the global store design concept. This is the first store in India which is a replica of its international stores. This new Pepe Jeans store provides a vibrant source of pioneering youth culture and the perfect gateway to an all new internationally driven experience of fashion. As Pepe always looks forward to aligning its store layouts to those present internationally, this newly revamped store has created a place where fashion meets fine craftsmanship and quality along with a larger than life appeal. After establishing itself as a street-inspired fashion brand globally, Pepe Jeans London is all set to enthrall the city with this fabulous store.

Spread across 900 sq. ft, this newly revamped Pepe Jeans store at Sky Zone, Lower Parel promises to be one of the most innovative, contemporary and universally designed concept stores, well designed with props, VM elements, innovative fixtures and various wall displays, on par with global standards. On entering the store one drifts into the streets of London. Separate wall units and display systems dedicated for various collections add to the grandeur of the store. Not forgetting the distinct denim wall with a huge white union jack background, highlights the new fits, styles and washes introduced this season. A mix of the trendy array of shelves, and the stylish mannequins exhibits Pepe’s youthful, fashionable and international appeal. VM props like lamps, trunks and spools add to the vintage look of the store.

The store displays 1200 classic British inspired merchandise from the latest Fall Winter’13 Collection of Pepe Jeans. The FW’13 Collection is all about contemporary fashion for the strong and independent youth with an urban attitude and a romantic twist. It includes various styles of denims and winter wear covering shirts, skirts, knits and accessories for both men and women. Pepe Jeans London continues to introduce a new way of dressing, in perfect tune with the most avant-garde trends that rule fashion.

Pepe Jeans has reinforced its presence at High Street Phoenix, one of the fashion hubs of Mumbai with this newly revamped store which is on par with the international store layouts & trends. Pepe Jeans is setting a new benchmark of the ultimate international retail shopping experience with additional promotional activities during the weekends (31st August – 1st September and 7th – 8th September) to provide a sense of grandeur and exclusivity to this store as well as the consumers. Iconic British Guards are stationed at the entrance of the store to provide a sense of British legacy. International female models at the store will recommend the customers on what to buy, providing a highly personalized way of shopping.



In collaboration with PVR Cinemas one seat in every Phoenix PVR Auditorium will be marked with a seat cover which will say, “PEPE WAS HERE” and during the interval female models will go with placards showing “#FOLLOW PEPE” the new title for Pepe Jeans FW’13 Campaign and hand over a gift voucher to the lucky winner sitting on that seat. With this Pepe Jeans is all set to showcase the most comprehensive and trendiest collection of denims and casual wear which will provide our consumers an exclusive shopping experience unlike any other brands.

#FOLLOW PEPE at: Unit No.7, Sky Zone, High Street Phoenix, Phoenix Mills Compound, S.B. Marg, Lower Parel (West), Mumbai

About Pepe Jeans London:

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Launched in India in 1989, Pepe Jeans is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Merchandise is available through 180 exclusive brand stores, 100 plus large format stores and 1500 multi-brand premium outlets across the country.

Pepe emerged as an award winner for the “Best Women’s Wear Jeans Brand” at the First Inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper’s Stop Pinnacle Awards for consistent outstanding performance.

Pepe the “Lycra Most Innovative Brand of the Year” award at Images Fashion Awards and “The Brand of the Year – Men’s Casual Wear (Large)” award at the CMAI Apex Awards (Clothing Manufacturer’s Association of India).

Pepe Jeans London was awarded the `Best All Rounder Brand 2004 - 08’ & `Best Denim Brand 2007-08’ at the Central Summit, Goa, in August’08.