Lee Introduces Aqualite Range of Denims More Style, Less Water

Parent Category: Fashion n Modelling

Posted in: Apparels on Sunday, 29 September 2013 15:47

Published on Sunday, 29 September 2013 15:47

Written by Models n Trends

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Now, wearing a pair of jeans means there is more water in the world for everyone. Lee introducing ‘Aqualite’ range of Denims made with much less water than usual.  Even while reducing water usage at every stage of production, Lee has managed to create the highest grade clothing in the best of finishes, in addition to save tones of liters of water. 

‘Aqualite’ is part of the eCREATE range that keeps ecology at the centre, as a part of a larger drive to condense Lee’s environmental impact throughout the complete process of making jeans.  The other initiatives that come under this range are Ecouture, merchandise made using 100% organic cotton and Restyle – garments that are made using Recycled Polyester post consumer waste.

Lee ‘s AW’13 collection include a line of clothing that doesn’t just look good on you, but also makes the world around you look good. Envisioned with sustainability as the main philosophy, the range is made by conserving natural resources, maximizing reuse and reducing toxic substances.

Fashion is more than just about looking good

The ‘Aqualite’ range of clothing is now at a store near you!

Aqualite range starts at INR 2699/-.


About LEE
120 years of couture creativity
Founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels.  Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth

A name synonymous with relentless passion and creativity, Lee has pioneered more apparel innovations than any other brand, with the ubiquitous zip-fly being the most striking of them all; in addition to other legendary outfits such as Union-all, Pressed denim, Loco Jacket, 11.05 oz. Jelt denim etc.
Lee upholds highly the philosophy of curiosity, which helps break barriers and do things hitherto untried. Leading by example, the brand has been fashioning bold couture statements for over a century, from jeans, shirts, jackets to t-shirts, polos, tunics and everything in between; in various fits, collars, necklines, designs, hues and sLeeve types.

Take your pick from the Lee stable and own a piece of apparel that is as historic as it is ahead of its time. Stay curious!