Pepe Jeans unveils Active Collection for men this AW13

Parent Category: Fashion n Modelling

Posted in: Apparels on Monday, 18 November 2013 10:07

Published on Monday, 18 November 2013 10:07

Written by Models n Trends

Hits: 739

The military influence has been well documented over the years as ‘timeless wardrobe essentials’. ‘Active Collection’ from the Pepe Jeans Autumn Winter’13 Men’s Collection has commenced the trend of military and utility fashion with contemporary constructed silhouettes making it the must have for all the male trend setters. This autumn-winter season, Pepe Jeans has commenced the trend of military and parka jackets with a contemporary coil making it the must have for all the main trend setters.

Pepe Jeans ‘Active Collection’ brings the British hiking styles alongside semi-tailored military jackets right from the streets of Berlin, London and Milan as an inspirational home-turf of the Great British outdoors. This collection of military fashion is essential for any style conscious male who's looking to inject a little combat-savvy style into their wardrobe along with the modern parka trend that continues apace with hooded, multi-pocket jackets, box and cargo pockets in technical fabrics. Other highlights include engineer shirts and fitted military-inspired field jackets. Colour palette is diverse with tones of olive, brown and beige.

Pepe Jeans London unveils exciting looks and themes every month as part of its autumn winter’13 collection. With each range of  the latest autumn winter collection from Pepe Jeans, the brand introduces an array of trendy and stylish new designs and fabrics that are magnificently combined to create refined silhouettes; a colour palette that is diverse, and exciting this season.

Priced at Rs. 1499/- onwards, the Pepe Jeans London Autumn Winter ’13 collection is available at Pepe Jeans London stores nationwide.

About Pepe Jeans London:

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Launched in India in 1989, Pepe Jeans is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. merchandise is available
through 180 exclusive brand stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

Pepe emerged as an award winner for the “Best Women’s Wear Jeans Brand” at the First Inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper’s Stop Pinnacle Awards 2004 for consistent outstanding performance.
Pepe the “Lycra Most Innovative Brand of the Year” award at Images Fashion Awards and “The Brand of the Year – Men’s Casual Wear (Large)” award at the CMAI Apex Awards 04-05 (Clothing Manufacturer’s Association of India).
Pepe Jeans London was awarded the `Best All Rounder Brand 2004 - 08’ and `Best Denim Brand 2007-08’ at the Central Summit, Goa, in August’08.