Rohit Bal and Zippo Reveal Limited Edition Lighter

Parent Category: Fashion n Modelling

Posted in: Apparels on Monday, 18 November 2013 10:44

Published on Monday, 18 November 2013 10:44

Written by Models n Trends

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Zippo, the iconic lifestyle brand, today announced its collaboration with Rohit Bal, India’s master of fabric and fantasy. Known for experimenting with his designs on various platforms, Bal has designed a limited edition Zippo Windproof Lighter that was unveiled at an exclusive event this evening. These premium lighters will be available for sale in select Rohit Bal stores and select Zippo retail outlets.
Blending local culture with his unique vision, Bal has created an exclusive Zippo Windproof Lighter collection with his trademark lotus design. The collection reflects Zippo’s youthful and energetic values whilst combining them with Rohit Bal’s chic and fashionable style to create the ultimate lifetime fashion accessory.

David B. Warfel, Director, Global Marketing, Zippo Manufacturing Company, “Rohit is an esteemed fashion designer, not only in India but internationally. His designs are unique which makes him a perfect fit to collaborate with Zippo as he personifies the energy and vibrancy of the brand. We are excited to partner with him and are delighted to offer the ‘Zippo by Rohit Bal’ limited edition Windproof Lighter range to the Indian market.” 

Speaking on the collaboration, Rohit Bal said “I am honoured to be working with Zippo again. I aimed to provide the Indian market with a unique accessory but one that has mixed influences from both America and India. I have always believed in the spirit of Zippo and I thoroughly enjoyed designing a customised Zippo lighter. It is great that so many people went online to vote and I look forward to seeing the winning lighter in the shops soon.”
For all those who want to own this one-of-a-kind Windproof Lighter, Zippo fans will need to purchase this unique lifetime accessory before stocks run out.  The lighter will be available at a price of INR 3,999 at authorized Zippo retail outlets.

About Zippo:

Zippo has markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 500 million windproof lighters, each backed by an unparalleled lifetime guarantee. In addition to fragrance, Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts.  Zippo also owns W.R. Case and Sons Cutlery Company, Bradford, PA. Zippo celebrated its 80th anniversary in 2012.