Introducing the men’s and women’s Calvin Klein Jeans for Spring 2014

Parent Category: Fashion n Modelling

Posted in: Apparels on Thursday, 13 February 2014 11:47

Published on Thursday, 13 February 2014 11:47

Written by Models n Trends

Hits: 796

This season focuses on classic denim and favourite staples, worn with ease. Quintessential 90’s, Calvin Klein Jeans reinterpreted for the modern man and woman. Lived-in denim is updated with modern design detailing,  heat sealed seams, fine stitching and almost invisible pockets,  to juxtapose with a reworked feel that is tactile and soft to the touch.

Muted whites and deep indigos form the base of the colour palette for both men and women. Tonal denim is key. Deep indigos have been stripped in varying degrees to offer an array of tones. Chalk, lunar gray and barely there neutrals complete the offering. Denim is treated with a cracked paint effect to give a textural, cratered feel. Denim jeans and shirts form the base of the range, with shorts playing a key role for him and for her. A unisex approach permeates the entire line.

For men, the straight slim and tapered fits are key for spring. Denims have a worn-in feel; crackle washed or raw denim with selvage seams. For women, the skinny straight leg is offered, all with an American ease. Accessories designed in pale stone hues complete the season’s unisex feel.

Spring 2014 Calvin Klein Jeans advertising campaign was shot by Mario Sorrenti in East Hampton, New York and features Axente, alongside Matt Terry. Terry has been featured in several campaigns for the house, including the global advertising campaigns for Calvin Klein Collection (Fall 2013); Calvin Klein Underwear (Fall 2013, Spring 2013 and Spring 2012); Calvin Klein Jeans (Spring 2012); and the new spring 2014 creative for Calvin Klein Watches + Jewelry. He is also the current face of Calvin Klein’s DARK OBSESSION for men fragrance.

About Brand Marketing India:
Brand Marketing India (BMI) and its founders are responsible for the launch and development of the Tommy Hilfiger, Calvin Klein Jeans, Calvin Klein Underwear, French Connection and T.M.Lewin businesses in India. The company has opened over 350 points of sales across 32 Indian cities in less than 5 years. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.

For further information, please contact:

Shiraz Bhavnani
Head, Marketing & Communication
Calvin Klein Jeans & Calvin Klein Underwear
Tel: +91 22 66181000
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.