109°F introduced its spring-summer’14 collection ‘Urban Tales’

Every season 109°F introduces fashionable, trendy and stylish collections with particular attention in the choice of designs, fabric and colours. With an essence of modernity and fun, vibrant colours and prints 109°F unveils its spring-summer 2014 collection, ‘Urban Tales.’ Urban Tales is more than just the spring summer 2014 collection from 109°F. This collection is a tribute to women built on real experiences. It is a collection of different moods a woman can experiment with,  to define who she is.

Urban Tales collection incorporated the latest runway trends like Floral, Lace, Monochrome and Colour Solid patterns which creates a new visual chemistry and become your ‘go-to’s as you go about your day. A free spirited, cool, comfortable and flowy silhouette makes this collection feminine and elegant. An outburst of startling color palettes mixed with flairs of bright color shades ranging from deep to vibrant reds, rich golds, deep blues, sparkling off-whites, bright pinks with hints of pop colors, thereby the latest collection accentuates a colourful story! Understated elegance is the flavor of the season, but with this collection it speaks volumes

Speaking about the collection, Radhesh Kagzi, President 109°F stated, “Beautiful sheen and sustainable fabrics constructed into elegant style to create its exclusive collection. This exceptional collection by 109°F boasts of trend-setting motifs that promise to leave every woman flattered. The collection plays with prints and couture cuts that evoke easy and relaxed chic for the fashion forward”

The ‘Urban Tales’ spring summer 2014 collection from 109°F starts from Rs. 899/- onwards. 

Now you can also shop online at www.109F.com

‘Urban Tales’ spring summer 2014 collection 109°F is available at MUMBAI: Khar- Linking Road, Ghatkopar- R City Mall, Goregaon- Oberoi Mall, Thane- Viviana Mall, Kurla Market City, Navi Mumbai: Inorbit Mall PUNE: Amanora Town Centre, Inorbit Mall, M.G. Road  NEW DELHI: Rajouri Garden, Kamla Nagar, V3S Mall, Janakpuri District Centre GHAZIABAD: Shipra Mall GURGAON: DLF City Center KOLKATA: South City Mall SILIGURI: Cosmos Mall HYDERABAD: Himayat Nagar AMRITSAR: Alpha One Mall, Trilium Mall CHANDIGARH: Elante Mall LUDHIANA: Wave Mall BENGALURU: Inorbit Mall NAGPUR: Empress Mall RAIPUR: Magneto Mall SURAT: V R Surat GOA: 18th June Road DEHRADUN: Pacific Mall. It is present across India and also in Dubai, Sri Lanka, Ecuador, Nepal and Australia.

It is also available at all Shoppers Stop, Pantaloons, Central, Lifestyle, Westside and Reliance Trends outlets across India.

About Creative Lifestyles Pvt Ltd.:
Creative Lifestyles Pvt Ltd. launched 109°F in October 2006. In a short span of five years it became the No 1 brand in women’s western wear category in India and has met tremendous success overseas such as UAE, Kuwait, Saudi Arabia, Iraq, Ecuador, Srilanka and Nepal, Australia as well.

109°F has been felicitated with the following awards - Best Debutant Brand at Central for the year 2007-2008, Special Jury Award for Retail Excellence by Asia Retail Congress in the year 2009, Best Women’s Wear Store at Inorbit Mall, Vashi in the year 2010 and Best Performing Partner by Reliance Trends in the year 2012

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