Calvin Klein, Inc. Hosted Multi-Brand Event in Singapore

Parent Category: Fashion n Modelling

Posted in: Apparels on Wednesday, 07 May 2014 10:35

Published on Wednesday, 07 May 2014 10:35

Written by Models n Trends

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Calvin Klein, Inc. held a multi-brand event in Singapore, to celebrate the Calvin Klein brand across Asia with a one-of-a-kind architectural installation.

Special guests in attendance included actors Dakota Johnson, Ziyi Zhang, Louis Koo, Ryeo Won Jung and Jordan Masterson; bloggers Tina Leung, Irene Kim and Hanneli Mustaparta, who is also a contributor to Calvin Klein’s official social media platforms,  all of whom were wardrobed by Calvin Klein Collection. Musician and actor Alex To and Ice Lee, as well as stylist Alvin Goh, were also in attendance and wardrobed by Calvin Klein platinum label. During the event, guests enjoyed musical performances by The Misshapes’ DJ Leigh Lezark and DJ Geordon Nicol, who both wore Calvin Klein collection.

Other notables in attendance included Allan Wu, Dick Lee, Wong Li Lin, Shane Pow, Russel Wong, Clarence Lim, Grace Chng, Fiona Ang, Carmen Ow, Ow Pui Yee, Dr. Georgia Lee, Tan Min Li, Dana Cheong, Chiang Yu Lan, Diana Widjaya, Belinda Chua, Celina Lin, Tracy Phillips and Yo Yo Cao.

Hosts of the special evening included the company’s creative directors, Francisco Costa (women’s Calvin Klein Collection), Italo Zucchelli (men’s Calvin Klein Collection), Kevin Carrigan (Calvin Klein platinum label, Calvin Klein Jeans and Calvin Klein Underwear), Ulrich Grimm (Calvin Klein shoes and accessories), and Amy Mellen (Calvin Klein Home),  as well as Calvin Klein, Inc.’s Chief Executive Officer, Tom Murry, who was also on hand at the event.

For the one-night-only occasion, Calvin Klein, Inc. presented a unique concept house, designed by renowned American architect Joshua Prince-Ramus, uniting many of the company’s different labels and product categories under one roof. The structure was constructed within a hangar on the grounds of the former Kallang Airport,  which was decommissioned in 1955 and has since been designated as an architectural landmark.

The installation marked the first time a branded event was held in the space and employed technology to engage event guests in the interactive experience. Calvin Klein Home pieces were featured throughout and there were over 30 live models – including Calvin Klein Jeans model Matthew Terry, who was featured on the deck of the house in a swimming pool. The models moved about the voyeuristic house wearing key looks from the Fall 2014 Calvin Klein Collection, Calvin Klein platinum label, Calvin Klein Underwear and the newly relaunched Calvin Klein Jeans line. Each brand had its own designated space within the concept house, allowing each its own distinctive experience, while making a powerful statement about the complete Calvin Klein lifestyle brand.

Celebrated for his eloquent, intelligent designs, Mr. Prince-Ramus is the Principal of REX, an internationally acclaimed architecture and design firm based in New York City. Mr. Prince-Ramus is widely known as the architect behind the renowned Seattle Central Library, which has been hailed as a masterpiece of contemporary culture—and was credited as one of the “5 Greatest Architects Under 50” by The Huffington Post. He previously collaborated with the Calvin Klein Collection brand in 2008, to create a futuristic concept home, entitled “Madison Avenue (Doll) House,” that served as the centerpiece of the annual holiday window display featured in the brand’s Madison Avenue global flagship store in New York City. The installation spoke to the needs of modern, urban living, while addressing the use and importance of space.

Singapore was selected as the location for this event to celebrate the company’s continued global expansion, especially within Asia, and to mark the opening of four new Calvin Klein Collection stores in Southeast Asia this year in with our long term licensee Club 21. The new Calvin Klein Collection stores opening in the region began in Singapore (The Shoppes at Marina Bay Sands, April 8th) and Hong Kong (Elements, April 9th) with two additional stores to open in Malaysia (Pavilion Kuala Lumpur, July) and Bangkok (Central Embassy, Fall 2014).

The new Calvin Klein Collection stores will follow the brand’s updated global store concept design. The new design features a sleek Italian marble and glass storefront that mirrors the surfaces found inside, while the interiors are complemented with state of the art lighting and modern furniture. A salon within the store acts as a curated space where pieces from the current collection can be featured in a more intimate setting. This store concept was first implemented in the Calvin Klein Collection store at Forum 66 in Shenyang, China, and recently received an Honor Award in the Interiors category of the New York State chapter of the American Institute of Architects’ 2014 Design Awards. The stores will carry the most current men’s and women’s collections including runway looks, designed by Italo Zucchelli and Francisco Costa, Calvin Klein Collection’s award-winning Men’s Creative Director and Women’s Creative Director, respectively.

This event is another in a series of global events that Calvin Klein, Inc. has held over the past few years in important and exciting global markets such as London, Milan, Berlin, Tokyo, Shanghai, Sydney, Seoul, Dubai, Rio de Janeiro, Los Angeles, and New York.

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

REX is an internationally acclaimed architecture and design firm based in New York City, whose name signifies a re-appraisal (RE) of architecture (X). Operating across many scales, REX consistently challenges and advances building typologies, and promotes the agency of architecture. Seminal projects include the Wyly Theatre in Dallas, Texas; the Vakko Fashion Center in Istanbul, Turkey; and the Seattle Central Library —all opened to critical acclaim. The subject of numerous international exhibitions and publications, the work of REX has been recognized with many of the profession’s top accolades, including the American Institute of Architects’ National Honor Award in 2005 and 2011. Current projects include the Mercedes-Benz Future Lab in Stuttgart, Germany, a 33,500m2 showcase of the brand’s research and development; an 110,000m2 luxury housing tower in the heart of Seoul, Korea; a 4,300m2 private residence on Long Island for a billionaire, his four children, and each of their four families; a 125-meter tall, dynamic, sunlight-responsive installation shading the Nasher Sculpture Center in Dallas, Texas; and a $480 million, 80-story tower in Kuala Lumpur, Malaysia. For more information, visit www.rex-ny.com.

About Brand Marketing India:

Brand Marketing India (BMI) and its founders are responsible for the launch and development of the Tommy Hilfiger, Calvin Klein Jeans, Calvin Klein Underwear, French Connection and T.M.Lewin businesses in India. The company has opened over 350 points of sales across 32 Indian cities in less than 5 years. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.