DVAR the luxury multi-designer house of fashion launches with 24 designers under one roof

Parent Category: Fashion n Modelling

Posted in: Apparels on Saturday, 17 May 2014 10:58

Published on Saturday, 17 May 2014 10:58

Written by Models n Trends

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DVAR, the luxury multi-designer House of Fashion opened to the connoisseurs of style and the fashion forward of the city of Mumbai. Located in the heart of Juhu, DVAR meaning Gateway to Happiness was presented by Vijayta V Gandhi and Parth M Sanghavi. A distinctive store that infuses the design sensibilities 24 celebrated names in the world of fashion, DVAR features the best of haute couture, luxe, bridal, ethnic and contemporary wear.

The launch event hosted at the store was attended by Payal Rohatgi, Ragini Khanna, socialite Aarti Surendranath, Schauna Chauhan, actor Kunal Kapoor along with Naina Bachchan and Jaya Bachchan.

Excited about the launch, Vijayta G Gandhi, co-partner DVAR commented, “DVAR as an Idea was to bring together designers who define luxury Indian Couture, and to create a fashion experience so definitive personal and exclusive that the consumer will always find what need. DVAR defines an idea of luxury that is not necessarily expensive; but something that is unique rare, precious and most importantly suits your style”.

The hub of couture, DVAR transforms clothes into an art form. Located in the heart of Juhu, DVAR meaning Gateway to Happiness is aptly named; a melting pot of designs and products the store houses styles that appeal to various tastes and palates while creating a luxurious shopping experience for women of all ages.

The essence of DVAR lies in the coming together of some of the most creative, renowned and celebrated names in the world of fashion. Infused with the artistic inspirations of Gauri-Nainika, Gopi Vaid, Arpita Mehta, Amit GT,  Aarti Vijay Gupta, Anju Sant Kumar, Charu Parashar, Deepika Govind , DNA Jewels by Anup Shah, Dolly J, Manish Chotrani, Garema Nagpal, Jayanti Reddy, Ritti Khanna, Sangeeta Kilachand, Shivani Tijori, Siddhartha Tytler, Sonal Ko radia, Vidhi Kejriwal and  Zanaiya by Shouger; the personality of DVAR extends to its designers.

DVAR is spread across an area of 1500 sq. ft. built up area and has a unique wall for each of its designers, a unique concept practiced in the meccas of fashion Milan and Paris. The premium section of the store is curated by Ramola Bachchan; from the Antique Gate that has been sourced and revamped from the ruins of a Palace near Old Delhi, to the Interiors with creams and golds, everything at DVAR is ethnic in its existence and Modern in its appeal.

DVAR also houses a Beautiful Bridal Lounge that offers traditional lehengas, Indianised gowns and anarkallis to suit every shape, along with dazzling Semi-precious jewellery and flamboyant clutches to befit every occasion. It also stocks an in-house range of exclusive footwear specially crafted for Indian feet, keeping the comforts and styles of Indian Women and the need to look chic and beautiful, courtesy shoe couturist Vidhi Kejriwal.

Every month DVAR will celebrate one Indian designer, who has flavoured seasons with their creations and made a name for themselves across the world. Celebrated designer Amit GT, who has dressed beauties like Carmen Electra, Eva Langoria and Sonakshi Sinha,  to name a few will be the first ‘Designer of the month’ at DVAR all through the vibrant month of May.

Store Address: Hill Crest, 10th Road, Opp. HSBC Bank, Juhu – 49, Mumbai.