Cliff House, a fresh new aviator style from Maui Jim to cool the summer glare

Parent Category: Fashion n Modelling

Posted in: Eyewear on Friday, 10 April 2015 10:15

Published on Friday, 10 April 2015 10:15

Written by Models n Trends

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The comfortable classic aviator shape is back with a bang. This time, in a modified, trendier avatar in Maui Jim’s latest offering, ‘Cliff House’.

Inspired by the cliff house located at the top of the picturesque Waipi`o Valley in Hawaii that provides unprecedented, panoramic views of Hawaii's natural beauty, the Maui Jim’s Cliff House sunglasses provide a world view of unmatched brilliance.

Cliff House features a pure titanium frame in a modern aviator shape designed for small to medium sized faces. It is perfectly suitable for versatile settings, from formal events to active casual settings.

The aviator is one of the world’s most widely used and loved style, appreciated by men who like to keep it elegant yet simple. Cliff House is a fresh new unisex take on the aviator design that couples tried and tested frames with contemporary temples. The modern updated aviator is a superior choice for wind, sun, glare and UV protection as it covers the complete periphery of the eye. 

“Aviators are one of the most loved sunglass designs for men, and consumers love it when we give it a contemporary twist. Cliff House is suitable for both formal and casual settings and have been designed to meet versatile needs of their owners. Aviator lovers often tell us they find the design biased towards large-faced people. Cliff House is a sleek, and modern take on the traditional aviator, and effectively fits even people with small and medium face sizes,”           says I Rahumathullah, Managing Director, Maui Jim India.

With lens treatments and frames that are saltwater safe, it is also perfectly at home in water adventures. The pure titanium frame is lightweight, durable and comfortable with a gloss finish for a sleek look.

Cliff Houses sunglasses are available in three frame/color combinations. The gloss black  frame with Maui HT™ color lenses gives the traditional aviator look with smaller, more rounded lens shape. Other more colorful and sleek versions are gold frame with HCL™ bronze lens and silver frame with neutral grey lens.

The MauiGradient® technology features a darker coating at the top that gradually gets lighter moving down the lens. So an appropriate amount of light is allowed to filter through certain areas, while less in places where protection is paramount. This lens offers all the color boosting benefits of our PolarizedPlus2® technology, while eradicating 99% of glare and blocking 100% of harmful UV rays.

All Maui Jim lenses come with a proprietary, silicone-based hard coat that protects your lenses. 

Fit specifications: (eye) 59; (bridge) 15; (temple) 120; 6-base curve.

Price: Rs 16,000/-.

Availability: Leading optical stores. 

About Maui Jim: It began as one-man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun, without distorting the beautiful colours of the Islands, the  company developed proprietary technology, PolarizedPlus®, which was later patented and subsequently enhanced to create the company’s newest technology, PolarizedPlus®2.  

Maui Jim was “born” with an original line of seven sunglass styles.  Up to 1991, the sunglasses were exclusively sold in Maui, Hawaii.  In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.  Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. Today, the company sells more than 86 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world. For more information on Maui Jim, visit MauiJim.com or follow us on Facebook or Twitter at @OfficialMaui