Gautam Gambhir leads the fitness brigade

Parent Category: Fashion n Modelling

Posted in: Footwear on Tuesday, 19 March 2013 11:12

Published on Tuesday, 19 March 2013 11:12

Written by Models n Trends

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One of India’s leading cricketers and Reebok

brand ambassador, Gautam Gambhir spoke about his

dedication to fitness, while launching Reebok’s

technology powered, RealFlex Training Footwear at

DLF Promenade mall in New Delhi.
Looking fit and fabulous, Gautam attributed his

renewed stamina and fantastic fit state to

constant coaching and support by Reebok. While

launching Reebok’s revolutionary new footwear

range is his own unique style, Gautam Gambhir

interacted with the emcee discussing subjects,

such as his association with Reebok, fitness

regimen, fitness advice and showed his fun side

as well.
Reebok has sharpened its positioning and is now

focusing its sales, product, marketing and

innovative new retail initiatives towards

fitness. The brand is a clear believer in making

fitness a passion and unveiled a fiery campaign

last week to creatively express their fitness

philosophy.
Reebok’s Live with Fire campaign is a rallying

cry to people to embrace fitness and improve

their mental, physical and social health to live

energetic and happier lives. Speaking about the

campaign on the launch of RealFlex technology,

Gautam Gambhir said, “I’m proud to be associated

with Reebok, a brand so focused on fitness and a

healthy lifestyle.

Their new Live with Fire

campaign is quite inspiring and appeals to both

the person and athlete inside me. I take my

fitness very seriously and I prefer training in

RealFlex Training Footwear since it provides me

stability and support. As an athlete it is

crucial for me not to get injured and choosing

the right training gear is very important. I’m

happy to be a part of this launch today and

highly recommend RealFlex Training Footwear.”
Reebok has made a high powered entry into 2013

with a host of plans for the year including a

massive marketing campaign and a host of new

fitness product. The brand has undertaken a

mission to better the fitness regimen of all its

key ambassadors and athletes so that they can

lead the fit brigade and inspire their followers

and fans to embrace fitness.
The first of these mega plans includes the launch

of Real Flex Training Footwear by Gautam Gambhir

who has joined the Fit Brigade and committed

himself to a healthy lifestyle. Gautam is avidly

trying out new forms of workouts like CrossFit,

pushing his boundaries and discovering new

strengths within.
Gautam unveiled the RealFlex technology amidst

much excitement today and spoke at length about

many interesting topics like his bucket list, his

most inspiring moment and even discussed some fun

stuff like his most embarrassing moment. With

this event, Reebok showcases their commitment to

fitness for both consumers and athletes. Reebok

continues its mission to promote health and

fitness across India meanwhile supplementing the

fitness of


brand ambassadors through proper training gear,

regimens such as Cross Fit and keeping them in

constant touch with certified Reebok Cross Fit

gym trainers.
About Real Flex Training Footwear:
Real Flex Training Footwear is a shoe range that

promotes and enhances natural movement in a way

that allows an athlete to move the way nature

intended. Bio mechanically speaking, Real Flex

allows the feet to flex naturally making it much

safer to train. RealFlex features 53 independent

sensors on the bottom of the shoe strategically

positioned to adapt to all training surfaces,

offering stability and durability to support the

varied movements of functional training.
About Live with Fire Campaign:
Reebok has just begin a mass marketing campaign

across India as part of the ‘Live with Fire’

campaign continuing the global fitness brand’s

mission to change how people perceive and

experience fitness. ‘Live With Fire’ campaign

rolls out with a 360 degree launch plan covering

TV, Out of Home, Digital, Print and Events and

Activations. Reebok is also reaching out to

target audiences via associations with gyms such

as Fitness First and Sport Fit. Reebok is also

launching a one-of-a-kind application on Apple &

Android devices “Ignite The Fire’, an app meant

to encourage users to enter fitness zones such as

gyms/parks to win exciting prizes and interact

with brand ambassadors of Reebok.
About Reebok India:
Reebok India has a pan–India presence with 500

exclusive franchise stores. Reebok has a 1000

member strong instructor alliance in India.

Reebok’s innovative footwear technologies like

Easytone, Zigtech and RealFlex have set a new

benchmark in the industry. In the past, Reebok

supported its fun with fitness brand promise

through their global tie up with Cirque De Soleil

for Jukari- Fit to Fly and Fit to Flex fitness

program. In recent times, Reebok has also

partnered with CrossFit - the revolutionary

strength and conditioning program, to change the

way people around the world perceive, define and

experience fitness. Reebok has an 8 yearlong

partnership with ICC and is the official

outfitter for 3 IPL teams- Royal Challengers

Bangalore, Chennai Super Kings and Kolkata Knight

Riders. Reebok also supports athletes in tennis

and is the official outfitter for Force India

Formula one team. Reebok has an impressive list

of brand ambassadors including the likes of

Gautam Gambhir, Captain MS Dhoni, Irfan Pathan

hockey majors Sandeep Singh and Sardar Singh

amongst others.