Reebok introduces latest running innovation, the Reebok one series

Parent Category: Fashion n Modelling

Posted in: Footwear on Tuesday, 16 July 2013 12:22

Published on Tuesday, 16 July 2013 12:22

Written by Models n Trends

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Reebok launched its latest running innovation to take fitness to the next level. The Reebok One Series is the introduction of a unique running concept based on a function-first design philosophy, featuring technology, you can feel.  Built from back to front instead of the standard bottom-up method, the Reebok One Series features “Zoned” technology that mimics the way the foot moves, meeting the demands of the runner through each phase of the Gait Cycle.  The goal of the Reebok One Series is to give the runner the smoothest ride possible.  A new seamless fusion of zones is engineered to ensure the upper and bottom work harmoniously as one system.  

The state-of-the-art technology in the One Series features 3 distinct zones that complement the runner’s needs at each phase of their gait. Zone 1 is the Contact Zone, featuring a soft foam compound that provides shock attenuation with every stride.  Zone 2 is the Midstance Zone, engineered to provide a smooth mid foot transition. Zone 3 is the Propulsive Zone, featuring an ultra-responsive high rebound foam compound to help propel the runner forward during toe-off.

The Reebok One Series will debut with the Reebok One ‘Cushion’ and the Reebok One ‘Guide’ available in men’s and women’s. The Reebok One Cushion is designed to maximise comfort and performance for runners with a neutral gait.  The Reebok One Guide is created for mild to moderate pronators.

The Reebok One Series Running Collection is available from 15th August 2013 at select Reebok outlets.

About Reebok India:
Reebok India has a pan India presence, with 500 exclusive franchise stores. Reebok has a 1000 member strong instructor alliance in India. Reebok’s innovative footwear technologies like Easytone, Zigtech and RealFlex have set a new benchmark in the industry. In the past, Reebok supported its fun with fitness brand promise through their global tie up with Cirque De Soleil for Jukari- Fit to Fly and Fit to Flex fitness program. In recent times, Reebok has also partnered with CrossFit - the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders. Reebok also supports athletes in tennis and is the official outfitter for Force India Formula one team. Reebok has an impressive list of brand ambassadors including the likes of Gautam Gambhir, Captain MS Dhoni, Irfan Pathan, Unmukt Chand and hockey majors Sandeep Singh and Sardar Singh, amongst others.