Adidas is all in for Pinkathon

Adidas’ Celebrity Fitness Trainer, Vesna Jacob and Milind Soman at the Adidas performance store, Select City Walk, Saket

Adidas is set to boost the one of its kind all women’s 10k run, Pinkathon, to encourage fitness for women and support Breast Cancer awareness in the country. Continuing its efforts to promote running in India, adidas will help participants train for this run with celebrity fitness trainer Vesna P Jacob and India’s first ultra-marathon runner Arun Bhardwaj.

In addition to being the training partner for Pinkathon, adidas will also showcase their support through the “adidas – Pink squad” - a 50 member all adidas women’s team, comprising of adidas employees and consumers who are set to charge on with their unmatched energy and bring in endless girl power to the run.

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