ALDO WALK THE RUNWAY, Celebration of Fashion and Style

Parent Category: Fashion n Modelling

Posted in: Footwear on Tuesday, 17 September 2013 09:32

Published on Tuesday, 17 September 2013 09:32

Written by Models n Trends

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International footwear brand launched F/W 2013 collection with consumers walking the ramp
 
The world leader in fashion footwear and accessories, ALDO hosted a unique fashion event in New Delhi on September 14th at Blue Frog attended by the crème de crème of the fashion fraternity. The brand launched its F/W 2013 collection showcased by 100 youth walking the ramp. Walk the Runway was a perfect representation of celebration of fashion, with consumers being fashion connoisseur for the night.

With around 7000 valid entries from across the country, 100 lucky winners got the chance to walk the ramp to unveil the F/W collection and sashay the ramp. The panel of judges included ace model Nayanika Chatterjee, renowned choreographer Shy Kalra, fashion photographer Hemant J Khendilwal and the Editor of Cosmopolitan, Nandini Bhalla. Other eminent judges included Ambreen Khan, Archana Kumari and Shivjeet Khullar.
 
The show was choreographed by Shy Kalra and the contestants were also given grooming tips by her to walk with panache and elegance.

Nayanika Chatterjee, Ex Supermodel, spoke to the contestants about how fashion is not limited to how you look but how you perceive style. She congratulated all the 100 contestants on being a part of this project.
 
An interesting dimension was added to this entertainment bouquet when Shahid Kapoor and Ileana D’Cruz joined the celebrations and felicitated the winner with Aldo Hampers and congratulated Ms. Preeti Dhatta on the unique opportunity to walk the ramp at a leading fashion week in Geneva as part of the gratification. The runners up were felicitated by the Panellists and will get a chance to walk the ramp for the most prestigious Fashion show in India.

About Aldo:
ALDO is the first and only Canadian retailer to achieve major market penetration in the United States. At the end of 2012, there were over 1,600 ALDO stores in 80 countries, making it the world’s leading fashion footwear brand in terms of global reach. Aldo specializes in the creation of high-quality fashion footwear, leather goods and accessories. In May 2005 ALDO was introduced to India with the first store opening in Mumbai, Phoenix High Street.  Since then it has further expanded and has its presence in all major cities across India. ALDO India provides an unparalleled selection of the latest footwear and accessories for both men and women, with on-trend styles at a fair price.