Vans collaborates with The Beatles Yellow Submarine on first-ever footwear capsule

Parent Category: Fashion n Modelling

Posted in: Footwear on Friday, 30 May 2014 10:40

Published on Friday, 30 May 2014 10:40

Written by Models n Trends

Hits: 1033

Vans and The Beatles join forces in spring summer 2014, to release a collection of footwear showcasing the unique artwork from the legendary Yellow Submarine album and film. 

Released in 1968, Yellow Submarine represents the perfect blend of good music and unique artwork highlighted on four original Vans Classics silhouettes.  This collaboration is the first of its kind and delivers an offering of artwork and colours taken directly from the album cover. 

Yellow Submarine, based on a song by John Lennon and Paul McCartney, is a fantastic tale brimming with peace, love, and hope, propelled by Beatles songs, including “Eleanor Rigby,” “When I’m sixty-four,” “Lucy in the sky with diamonds,” “All you need is love,” and “It’s all too much.”  When the film debuted, it was instantly recognized as a landmark achievement, revolutionising a genre by integrating the freestyle approach of the era with innovative animation techniques.  

The first-ever Beatles footwear capsule is featured on Vans Classics dating back to 1966. The original high-top silhouette, the Sk8-Hi Reissue, kicks off the assortment with alternating artwork on each quarter panel hosting individual portraits of the Fab Four from the film. The Classic Slip-On presents a fun take on the Sea of Monsters by showcasing a continued underwater scene across each pair of Slip-On’s when viewed from left to right.  The Era and Authentic round out the offering by presenting a scenic garden with the band and an all-over “All You Need is Love” print throughout their uppers. Yellow Submarine imagery puts the finishing touches on the quartet, as it marks every footbed in the range, appears on the woven labels of each laced shoe and adorns the custom collector’s box made for this special project. The Classic Slip-On will retail for Rs.3799/-; the Era for Rs.3599/-; Authentic will retail for Rs.3299/- and the Sk8-Hi Reissue at Rs.4500/-.

The Beatles Yellow Submarine by Vans is an exciting collection that will highlight the group’s global influence on music, art and pop culture. The collection is available at exclusive Vans stores in Mumbai, Delhi, Bangalore, Jaipur and Chandigarh. Also, available at select online retailers and department stores.

About Vans:

Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear and apparel brand.  Vans collections include authentic footwear, apparel, accessories and snowboard boots that are sold globally in more than 170 countries through a network of subsidiaries, distributors and foreign offices. VF Outdoor, Inc. owns and operates more than 300 stores of the Vans brand in the United States and internationally, each offering a wide range of Vans footwear and apparel while communicating the brand and athletes’ rich stories. The Vans brand promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Vans Pool Party, the Vans Warped Tour® and surfing’s most prestigious contest, the Vans US Open of Surfing. More information about the Vans brand can be found at www.vans.com, Twitter @vans_66 and www.facebook.com/vans.

About VF:

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Lee, Wrangler, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak, JanSport, Napapijri, Nautica, Kipling, John Varvatos, 7 For All Mankind®, lucy®,  Majestic® , Lee Sport and Red Kap.