Iconic English brand Church’s to retail at Heel & Buckle, India

Parent Category: Fashion n Modelling

Posted in: Footwear on Friday, 02 January 2015 10:53

Published on Friday, 02 January 2015 10:53

Written by Models n Trends

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The last decade has seen several luxury brand,s along the likes of Gucci, Chanel and Dior establish a noteworthy footing in the Indian market, with specifically targeted strategies, to ensure substantial brand penetration. For the first time, the entry announcement of a specialist luxury brand like Church’s signals the development of a mature target audience that prides itself on the understanding of superlative quality and elegant design.

The Church’s brand was founded in 1873 in Northampton, England by Thomas Church and his three sons, based on family experience in the production of handmade men’s shoes since 1675. In 1999, Church’s was taken over by Prada Holding N.V., one of the world's leaders in luxury design.

“Church’s is one of the leaders in the men’s handmade luxury footwear industry. With a number of patrons shopping from the label’s London stores, the brand already has a noteworthy following amongst our Indian luxury shoppers,” reasons DhirajBathija, Managing Director of Heel & Buckle, on why they chose to add this label to the existing brand bouquet at Heel & Buckle.

Church’s luxury footwear is characterised by its classical style and sophisticated English elegance. Marking their foray into the Indian market, the brand has announced an exclusive association with Heel & Buckle. With the collections being retailed at the same price as outlets in the UK, this association is another in the line of strategic moves made by international, luxury power-houses, to ensure a successful run into the Indian market.

About Heel & Buckle: Launched as a bespoke studio in London’s Hampstead, in 2011, Heel & Buckle has since its inception, had one overriding objective: to bring to its customers footwear that is distinctive not just in terms of its style and look, but also with regard to quality. Now in their retail avatar, they personally select all the designs they stock and specially customize them for the markets they retail in – so rest assured that when you shop at Heel & Buckle, the shoes you purchase will be unmatched in their style quotient and reflect a level of unrivalled elegance that only results from the passionate effort they put in at everything they do at Heel & Buckle. Being a multi-brand footwear concept label, they have the advantage of scouting global trends and brands, and stocking only those items they find worthy of their discerning clientele. So go ahead and acquaint yourselves with Heel & Buckle, and remember: elegance begins with the shoes.

About Church’s: Church’s is a high-end English footwear manufacturer, founded in 1873 by Thomas Church and his three sons. During the 1990s the company came under the control of Prada, which bought 83% of the company at US$170 million. Prada later sold a 45% stake to Equinox, a private investment fund. Church's is famous for its use by James Bond in films, as well as several celebrities, including Tony Blair, David Beckham, TildaSwinton and Amitabh Bachchan, amongst others.