Shreem launches new fusion collection

Parent Category: Fashion n Modelling

Posted in: Jewellery on Monday, 15 April 2013 14:06

Published on Monday, 15 April 2013 14:06

Written by Models n Trends

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Shreem Jeweller, one of India’s leading contemporary jewellers launched the new fusion collection at their store in the National Capital City at Karol Bagh, New Delhi. The woman trio and star cast of Ek Thi Daayan, Emraan Hashmi, Kalki Kochelin and Huma Qureshi were seen at the store that got a first exclusive preview of the new collection that Shreem has just introduced.

The Fusion Collection introduced by Shreem Jeweller stands out, as it consists of red and white sapphires, which signify radiance, elegance and opulence for the modern woman, who believes in a mix and match theme. Most of the ornaments are made of gold, diamond and polka carved with mina work and beautiful stones embedded into the set. The sets consist of stones like real sapphires, rubies and emeralds, which can be worn on traditional occasions as well. The price starts from Rs. 50,000/- onwards and ranges upto a few lakhs of rupees. The target audience of launching such a collection is the modern woman, who does not mind splurging a little more on quality, and, who would perhaps wear such jewellery for a casual occasion too.

Speaking on the occasion Ashutosh Sharma, Managing Director, Shreem Jeweller, said, “We are delighted to launch our new fusion collection with the stars of ‘Ek Thi Daayan’. This collection has been brought especially for the women, who blend Western and Indian in their jewellery to match their attire. We are sure that our beautiful striking designs will be a hit amongst the masses.

Visiting Shreem, a pleased Kalki Koechlin said, “I am in awe of the exquisite collection that Shreem has just launched. The designs are magnificently crafted and I would thank Shreem for giving us an opportunity to visit the store. ” 

“It is absolutely a treat to come here and be present with the Shreem team. The superior quality of the stones and the intricacy with which the sets have been designed is simply mind blowing. That said, I feel this is the perfect ornament to match with your western wear and can be worn for a traditional Indian occasion too,” said Huma Qureshi.

Emraan Hasmi, Huma Qureshi, Konkona Sen Sharma and Kalki Koechlin are the stars of Ek Thi Daayan movie, directed by Vishal Bhardwaj and produced by Ekta Kapoor.


About Shreem Jeweller:

Shreem drives its name from the Sanskrit word Shree which means ‘LAXMI’. Shreem Jeweller, a unit of Shivansh Diamond Private limited is one of India’s contemporary jewellers. The promoters,  Ashutosh Sharma started business in 1996. Since then, Shreem Jeweller has carved a niche for itself with exquisite designs and superior quality products. A distinguished name for shaping and designing and endearing array of gold fashionable ornaments, Shreem Jeweller specialises in the latest variation of fashionable ornaments ranging from gold, diamond, rubies, emerald, platinum jewellery and coloured gold.

With the distinction of being the trend-setters in jewellery design, Shreem Jeweller has an exquisite jewelry collection in wedding, lightweight, designer and work wear for women. The exquisite range includes earrings, pendants, rings, necklaces, bracelets, traditional sets and more. Shreem Jeweller seeks to meet customer satisfaction by customizing the range of offerings with regards to the shape, size, texture and others according to the customer specifications. Each collection offers modern, conventional and contemporary designs that are conceptualized by an in-house team of designers and craftsman from across India.

Shreem Jeweller comes with a promise of excellence and provides certificates of authenticity and gives an assurance of buy back or exchange, in case of any kind of dissatisfaction to the customer. The company assures a piece of timeless beauty for every woman. An ornament from Shreem defines a woman at various occasions which exemplifies every look and memory.