ALAUKIK creates a storm at IIJW, Delhi 2013 with Juhi Chawla walking the ramp

Parent Category: Fashion n Modelling

Posted in: Jewellery on Monday, 15 April 2013 14:21

Published on Monday, 15 April 2013 14:21

Written by Models n Trends

Hits: 880

Kays Jewels Pvt. Ltd. took on a whole new avatar this season with their latest collection ALAUKIK which debuted at the IIJW, Delhi 2013. With nature as their central concept they aimed to soar high and delivered elegance and beauty in its purest form. This year they took inspiration from the source of all creations, the prominent natural element of their designs brings out the theme of Mother Nature dedicated to the women of this world. Juhi Chawla bejewelled in Kays’ splendid polki set and looked resplendent and dazzled the audience on the runway.

A mother, a sister, a daughter, a wife, we come together to celebrate women. Ornate with flowing beads, soft touch of a peacock feather, gentle kiss of the butterfly, these beauties represent a well-balanced theme of natural and supernatural elements at the IIJW 2013.

Droplets on lush green leaves, ripples in the clear blue water, water cascading down sturdy rocks is the image that the collection imprints on your mind. As we take you into another world, a world of ALAUKIK where the natural meet the supernatural, creating the perfect harmony between beauty and awe.

Life is not in the moments that pass. It is in the moments you remember. The ALAUKIK collection creates such moments by covering a wide array of necklace and earrings based on creativity. Each piece of jewellery tells its own tale. The craftsmanship and creativity of the most authentic and fascinating kind will be at play.

The jewels would serenade the awe-inspiring woman and her natural splendour. The unusual, supernatural and rare creation in gold, diamond and polki was truly breathtaking. Kays Jewels once again promised to design, manufacture and present truly one of a kind pieces. The collection reflected new ideas and current trends in jewellery keeping in mind the desire of every woman to adorn a masterpiece that has a perfect blend of mystical and real.

With the new collection ALAUKIK this year at the IIJW, they aim to create jewellery that is innovative yet timeless, bold yet feminine, ethnic yet international in appeal, worldly yet transcending worldly beauty. The theme of this collection revolves around sophistication, originality and pristine beauty.

About Kays Jewels:
The founders brought to life their passion for fine jewellery in 1979, when they founded Kays Jewels Pvt. Ltd.  Kays Jewels’ vision is to celebrate design and craftsmanship in fine jewellery and to reinstate the coloured gemstones as the hero of every stylish woman’s wardrobe. With designs that are identifiable to the commoner yet dignified to befit royalty, brand boasts of various accolades.