Senco Gold shares their expansion plan

Parent Category: Fashion n Modelling

Posted in: Jewellery on Friday, 26 April 2013 10:13

Published on Friday, 26 April 2013 10:13

Written by Models n Trends

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After booming business in Eastern India for more than 75 years, Senco Gold, the Kolkata-based jewellery retailer which has a total of 27 franchisees in West Bengai and 19 own stores across India, is set off with their 2000 sq ft store at New Delhi under the direct control of the company The inauguration was attended by Suvanker Sen. executive director, and key management personnel. The focus is of expanding its retail reach across the country; Senco Gold has announced the opening of its exclusives showroom in Delhi at Lajpat Nagar. Senco Gold has made its significant place in Kolkata city since 1938 as a reliable manufacturer, exporter, wholesaler, and retailer of exclusive designs of jewellery, Senco Gold Ltd has been established yet another operation in a spacious of 8000 sq ft in Kolkata. as the brand of choice for customers who are looking for quality made, full-featured scales and balances at an economically price. These new showrooms with the world class ambience promises to provide customers an easier access to one of the most admired and popular brand of jewellery in india.

Senco Gold Ltd is maintaining the momentum of its retail expansion across key markets and the foray into other parts of India as a strategy,  Suvanker Sen is  happy that Delhi has the distinction of being the first city where Senco Gold  has opened their showroom  with a rare occurrence in their 75 year old history.  Their future focus is to open more franchisee outlets to gain pan-India footprint and to make an established national brand for exclusive designs and craftsmanship but at affordable prices in the medium-run. The total investment on the part of the franchisee in metro cities like New Delhi is Rs 6-7 crore, which is exclusive of the franchisee fee of Rs.15 lakhs. A minimum of 1000 sq. ft. of space is required to set up a franchisee outlet, while around 2000 sq. ft. of space would be ideal.

The new showrooms imbibe Senco Gold’s values of tradition, trust and transparency. The product portfolio offers contemporary and modern jewellery for women, innovative jewellery designs for the fashion-conscious, and an additional service of customized jewellery. The showroom has been designed to deliver a memorable shopping experience. To meet the growing national demand of its unique collections and designs, Senco Gold Ltd. opened up their fully operational store across the city. When the phenomenon of online shopping exploded, Senco Gold made their exclusive collection available online, and its website is currently among the country’s most popular jewellery websites.