Gift your dad the wondrous metal platinum by Senco Gold & Diamonds

Parent Category: Fashion n Modelling

Posted in: Jewellery on Thursday, 16 July 2015 07:39

Published on Thursday, 16 July 2015 07:39

Written by Models n Trends

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The choice of discerning men of style and substance, precious platinum is the perfect token of love and appreciation for the real hero of your life. A pillar of strength on countless occasions, your father deserves nothing but the best that will personify his strength of character within.  Platinum’s subtlety and innate strength without making a loud noise embodies style and class that suits a man of substance.

Known to enamour many, one of platinum's finest attribute is its unchanging nature that reflects confidence, strength and inspiring principles. The range of platinum men’s accessories with structural, clean and defined designs appeals to men. From classic cufflinks to high polished rings and dynamic bracelets and chains, each piece is crafted to the style sensibility of the man.

Suvankar Sen, Executive Director, Senco Gold & Diamonds said, “This white metal has gained immense popularity in the last few years. The strong appeal amongst customers is on an upward trend as today people are seeking new designs and platinum offers exclusivity even in the emerging men’s jewellery segment that has been progressing and will continue to grow.”

Men also like platinum for its heft without signs of it being ostentatious. It can withstand the rigours of daily wear and is a highly precious metal therefore satisfies the price and value consideration while offering the wearer exclusivity and unmatched status.

Price range: Men’s range of platinum jewellery starting from Rs.50000/- onwards.

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.