CaratLane takes Un-Nostalgic Gold forward with Collection O

Parent Category: Fashion n Modelling

Posted in: Jewellery on Wednesday, 18 May 2016 04:13

Published on Wednesday, 18 May 2016 04:13

Written by Models n Trends

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CaratLane, India's leading omni-channel jeweller unveiled its fourth collection under the Un-Nostalgic campaign titled Collection O, an exploration of designs that bring the symmetry and beauty of circles, ovals and interlinked loops together. 

With Akshaya Tritiya around the corner, CaratLane is celebrating the spirit of gold with contemporary gold jewellery designs for the urbane, edgy and chic women of today. Just like Marrakech, Gold Crush and Gold Struck, Collection O also sheds off the traditional feel to gold jewellery by using lightweight engineering to bring an artistic form of concentric pattern jewellery; encouraging reactions much like its namesake expression ‘O’!

Taking the 18th century French Rococo design and using the modern engineering of hollow tubing, the designs of Collection O have signature sleek curves and smooth contours. Each design works towards bringing a feisty spin to the classic circular element, giving it an enduring appeal of effortless elegance. 

Pendant, earrings, rings, bracelets and necklaces from Collection O are perfect for layering, yet can be adorned as standalone elemental style statements. Each design spirals the contemporary style of gold, creating a collection that is alive and stylishly playful. 

About CaratLane:

CaratLane, India’s 1st true omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. CaratLane was incepted with a courageous objective – to make beautiful jewellery accessible, affordable and forever wearable.

As a 21st century jewellery brand, CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem. 

CaratLane is known for its signature jewellery-buying experience across all platforms. Along with the website which is India’s largest online jewellery destination, CaratLane has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy. 

Further, in 2015, CaratLane launched its first-ever revolutionary virtual try-on app – the Perfect Look App, which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLane™ system to eliminates inefficiencies from the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 30% to customers, over retail costs, without compromising on quality. 

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.

To know more about CaratLane: Visit www.CaratLane.com

Join the conversation: #CollectionO #CaratLane | @CaratLane | facebook.com/caratlane