Levi’s launches Levi’s Button Fly jeans

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Parent Category: News and Stories

Posted in: Product on Tuesday, 28 April 2009 00:00

Levi’s has launched 4 new Button Fly fits in stores this season. For the first time ever, fashion-leading consumers in India will be able to get into a range of Button Fly products, from the iconic 501 Jean, to the trend leading new 504 Fit.

These fits are bolstered by the introduction of Button Fly variants of the classic 517 Boot Cut and the evergreen 511 Relaxed Straight, all of which come together to create an extremely compelling proposition for consumers in India.

The 504 Fit, featured by Akshay Kumar in the campaign visuals, is a Square Top Block, Super Low Rise, Slim Fit, echoing the latest trends in men’s jeanswear.

At the launch of the campaign, Shyam Sukhramani, Marketing Director for the Levi’s Brand in India said, “With this campaign, we seek to further cement our position as the pre-eminent jeanswear brand in the country. Through the Live Unbuttoned platform, Levi’s exhorts free-thinking individuals to let go of their constraints and do what comes naturally.”

With every bottom purchased, priced above Rs.2200/-, consumers get an assured gift of a special, limited edition twin-pack of Levi's Innerwear.