Farhan Akhtar launches Intex Aqua I-5 mobile

Parent Category: Product

Posted in: Mobile Phones on Saturday, 15 June 2013 10:22

Published on Saturday, 15 June 2013 10:22

Written by Models n Trends

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Intex Technologies, one of the fastest growing mobile phones, IT accessories and electronic products company with over a decade of lineage as technology innovators, introduced its premium smartphone-Aqua. Building on the unprecedented success of the Aqua series, Intex Aqua I-5 gives the consumers a complete bouquet of options to choose from the series.

Powered by 1.2GHz Quad core processor, the phone promises superior quality graphics, multi-tasking and improved application performance. Aqua comes with a 5.0" qHD Capacitive Touch Screen and runs on Android 4.2 (Jelly Bean). Packed with a 2000mAh battery, the phone provides a talk time up to 5 hours and about 7 days of standby time, ensuring a strong battery backup.

A photographer’s delight, the phone sports a 12MP Rear Auto focus with Flash light and 2.0 MP front camera and is a must buy for anyone looking at capturing high quality pictures and videos. The camera has very high end 5 layer lenses and BSI sensor, which makes it an absolute delight.  Other notable features of the phone include 3G video calling, smart screen capture, Wi-fi, GPS, flip-mute, pattern lock security, face screen unlock, voice screen unlock and FM radio.

Boasting of dual-sim capabilities, the phone supports Bluetooth 4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs. The phone has dedicated 1 GM RAM & 4GB of inbuilt memory that is expandable upto 32GB and is equipped with four sensors, environment light sensor, motion sensor, proximity sensor, G sensor.

Intex Technologies recently tied-up with ace-director, actor, Farhan Akhtar as the brand ambassador for its mobility division. As part of the tie-up, he will be featured in an exciting TVC and will promote the launch of the phone through various channels.

Expressing his excitement on the launch, Farhan xAkhtar said, “I am a tech enthusiast and have an inexplicable love for gadgets that make my life easier and exciting. My phone is an extension of who I am and thus need to have features that would simplify my life. Intex Aqua  gives me the option to read on the go, shop online, play games, capture moments and stay connected with my family at all times. I would recommend this handset to anyone who is looking for a super responsive, feature rich and good looking phone”.

Commenting on the company's progress with the launch of Aqua , Sanjay Kumar Kalirona, GM-Mobility Division, Intex Technologies (I) Ltd. Said, “The Smartphone penetration is witnessing an upward swing in India and is encouraging for handset companies such as Intex to innovate and put forth offerings that combine the latest technologies and features at an affordable price. The Intex Aqua series has done phenomenally well and we are pleased to introduce the flagship model the series called Aqua I-5. Feature rich, technologically advanced, this phone will make an ideal companion to the young generation who is always on the lookout for better, faster and savvier smartphones on the go that are value for money”

Commenting on the marketing plans of the company, Keshav Bansal, Director- Marketing (Mobile), Intex Technologies said, “The mobility division is one of our key revenue drivers and contribute significantly to the overall revenue streams of the company.  We have very aggressive marketing plans which includes 360 degree promotion via TV and  print campaign with Bollywood star Farhan Akhtar.  We are also betting big on digital and online.  Going forward, we would be planning a lot of fun yet strategic campaigns with him.

The exquisitely designed Aqua with curvaceous sides and sturdy phone quality, boasts a Quadcore cortex A7 processor with “power saving features” that reduces power consumption by nearly 30%. It is loaded with SGX 5T GPU for an extraordinary graphic experience with a large 5 inch QHD IPS LCD display screen.

Available in two premium colours,  white and black and also with a free flap cover at a MOP of Rs.11690/-, the phone can be purchased from over 15,000 distributors, reseller outlets and more than 40 INTEX SQUARES (exclusive retail stores),  several hypermarkets and leading e-commerce portals across the country.

Last month, Intex sold  7 lakh handsets out of which, Aqua range of Smartphones contributed over one lakh.  Intex has already launched 12 mid-segment smartphones under its Aqua range and has plans to launch 20 more during the next quarter.

About Intex Technologies (India) Ltd.:
Intex Technologies is a 17-year-old mobile phones, IT accessories and electronics products company, headquartered at New Delhi. It has a pan-India presence though its own network of 30 branches and 500+ service points.

Brand 'Intex' covers 6 business segments, IT accessories, mobile phones and accessories, consumer electronics, security software, retail and enterprise solutions. It has built for itself a high credibility amongst its vast network of channel partners and several million satisfied end users by offering value-for-money quality products supported by effective service and a consistent policy of transparent, fair and ethical dealings.

Intex's manufacturing domain comprises three manufacturing units belonging to the Group located at Jammu (30,000 sq.ft.)& 20,000 sq. ft built-up area) and Manpura (Baddi, HP) (51,000 sq. ft).

Intex is ISO 9001:2008 certified and all India sales and service operations are managed on a world-class collaborative business solution, SAP.

During the last 11 financial years, the company turnover has increased from INR 32 crore in 2001-02 to INR 1069 crore in FY 2012-13 (at a CAGR of 26.25% over the last 5 financial years).

Intex has been ranked 84, amongst the 200 fastest growing IT companies in India by Data Quest.