Bollywood debutant Tiger Shroff endorses American Swan
- Parent Category: Fashion n Modelling
- Posted in: Apparels on Wednesday, 03 December 2014 08:12
On line fashion brand American Swan has signed the stylish and suave Bollywood debutant Tiger Shroff as its brand ambassador. The teen sensation will represent American Swan’s men’s wear range of clothing and accessories. Tiger will also be featured in American Swan’s new brand campaign to hit digital and television soon.
American Swan is all set to launch its latest collection of youth fast-fashion, ‘As Original’ and Tiger Shroff will be the face of this trendy range of casual wear. The collection offers international trends & designs, at premium quality and is smartly priced to fit youngsters’ wallets. ‘As Original’ will be launched exclusively on the brand’s e-commerce portal americanswan.com and is poised to meet the fashion needs of the mobile and net savvy Gen-Y.
American Swan believes in meeting the aspirations of the youth whose fashion sense evolves constantly and look for brands that help them express their confidence and style. This alliance will help strengthen American Swan’s brand appeal with the young male audience.
Anurag Rajpal, Director and CEO, American Swan Lifestyle Company said: “We are pleased to announce one of the promising upcoming stars, Tiger Shroff as our brand ambassador for the ‘As Original’ men’s wear collection. Tiger has a youthful zeal and a flamboyance, which will distinctly bring forth ‘As Original’s’ youth-centric appeal. He added further, “Tiger is a martial artist, a talented dancer and a fashion enthusiast with a committed and passionate approach to his work. We believe he will be a great fit with our brand and we look forward to his energizing presence to reach out to our core audience, the youth.”
Expressing his excitement about his association with American Swan and its latest collection ‘As Original’, Tiger Shroff said, “I enjoy staying up-to-date with latest trends, yet maintain my own distinctive style: to me dressing is about expressing my individuality. This is my first endorsement and I am excited to be associated with a youth brand like American Swan.”
Millennials in India are consuming fashion, experimenting like never before and aspiring to keep pace international fashion trends. American Swan is geared to tap into this market and offer the youth in India a range of International fashion at the ease of a click.
The ‘As Original’ collection offers a wide and diverse range of merchandise across graphic tees, polos, shirts, jumpsuits, denims, trousers, etc. and accessories. The range is conveniently priced at a range of Rs. 399/- up to Rs. 1499/- and will be exclusively available on the brand’s e-commerce portal www.americanswan.com
American Swan, the brand:
American Swan is an International online Fashion and Lifestyle brand that combines Urban American Lifestyle with a quintessential Youth-oriented Fashion: its Spirit, Energy and Authenticity. The brand offers an invigorating twist to the genre of preppy fashion, offering an authentic casual wear range to the youth who seek occasion-led collections.
American Swan offers a distinctive collection of Men’s and Women’s apparel, accessories & footwear at the convenience of a click, on the brand’s e-commerce portal. The styling is distinctly modern and voguish, with an emphasis on design, quality, innovation and affordability.
American Swan in the recent times has bagged awards in 5 diverse categories at the prestigious Asia Retail Congress 2014 being declared the ‘Retail launch site of the year'. The fashion brand has also been adjudged as the emerging E-Retailer of the Year at the recently held India Retail Congress Award 2014.
www.americanswan.com
The promoters:
American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion and apparel-led lifestyle company. TASLC is a part of TO THE NEW Ventures - a disruptive Internet products company creating and operating businesses targeted at social and mobile-first customers. With an end-to-end digital services network specializing in SMACK Services - Social, Mobile Analytics, Content and Knowledge, TO THE NEW’s expertise is underpinned by proprietary products and global partnerships in the space of social analytics, digital media, cloud services, social CRM and big data. The aim of the company is to build an enterprise that is different in spirit, form and culture.
http://www.ttnventures.com