Global Desi celebrates #BigLove4BigEars with its Summer 2015 collection

Parent Category: Fashion n Modelling
Posted in: Apparels on Tuesday, 10 March 2015 06:37

Urbane-chic elephant motifs, designs and patterns will triumphantly charge into your summer wardrobes with Global Desi’s ultra-trendy #BigLove4BigEars collection. Giving a stylish salute to ancient India’s chosen beast of battle,this collection goes deeper than the obvious paraphernalia.Bohemian cool is blended into summer’s edgy flair, with signature curvi-linear silhouettes and flamboyant designs marked with the beauty of elephant illustrations.

 

The collection brings together the vivacity of elephant motifs, splashed with the right dose of eccentricity, ensuring that the ensembles are minimally chic in essence. It offers unique accents on refreshingly clean pieces and comfort fit silhouetteslike shorts, shift dresses, straight slit skirts, maxi dresses, tunics and kurtas. It explores a new variation to the perennial favourite, palazzo pants that are wider and more voluminous in shape.You can score high on the style stakes with the super-snazzy range of logo-tees, and the exaggerated high-low crop tops are sure to make you feel every inch a boho princess. 

 

Each style commemorates the iconic elephant and is a celebration of this gentle giant. The collection campaign is shot in the home turf of this beast, capturing the essence of our #Biglove4BigEars and showcasing the quintessential Global Desi girl wandering through the forests in India, celebrating her unique sense of style with her love for animals. 

 

White is embraced as the dominant hue in this collection and splashes of yellow, ink blue, orange, mustard, aqua, lime green and coral bring out the exuberance of the unique motifs. Inspired from the beloved Indian tuskers, this collection is a true feast for your sartorial senses!

WHERE: Across all exclusive brand outlets and multi-brand outlets

PRICE: Rs 1299 /- onwards.

 

About Global Desi; It is an India-inspired young, colourful, boho-chic brand, with global appeal.  Any woman wherever in the world she may be; who loves, lives and breathes the vibrancy of Indian prints and influences, will find a little bit of herself in this label. The collection celebrates the modern woman and her zest for creativity. It is for a woman, who sets her own rules and her creativity is not bound by anything. She flaunts her identity with pride; is free spirited and leaves a lasting impression. The Global Desi collection is, predominantly India-inspired and delves deep into our rich heritage of colours, textures and prints, to combine them to create international appeal. Launched in 2008, the brand is currently available across 76 exclusive brand outlets and multi brand stores across the country. Global Desi opened its first store in Mauritius in 2013. Plans are underway, to open stores in other destinations, all over the world. 

 

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