Max celebrates India Festive’15 collection with Benny Dayal
- Parent Category: Fashion n Modelling
- Posted in: Apparels on Friday, 30 October 2015 10:35
This festive season fashion brand Max invites you to celebrate India in all its diversity with the showcase of their gorgeous Festive Collection. Inspired by Indian arts and crafts, ethnic values of traditional festivities and imbibed with a tinge of modernity, the Max Festive Collection will add that extra something to every occasion. MAX, India’s leading value fashion brand unveiled its latest “Festive’15 Collection” with a grand event at MAX store in The Great India Place, Noida.
Present at the event to unveil the “Festive’15” logo and collection was the famous Bollywood singer Benny Dayal. Along with him the Vice President (Marketing) of MAX, Jiten Mahendra & Regional Head (North).. Saurabh Garg were there as well to grace the event. “This is a very exciting time for us and we are very pleased to unveil our festive collection. It is a delight to have Benny Dayal with us on this occasion. I am sure the new festive collection will add to the celebrations for our customers during this festive period”, said Jiten
Many top models from Delhi walked the ramp. Benny Dayal said “ I am very excited to be a part of this event. For me fashion is all about being yourself and feeling good about yourself. I myself am a shopaholic and really like MAX. This brand is comfortable and affordable I believe if you like something then you must buy it. MAX has it all for your family. And the festive collection they have come out with is just superb! The new range is just right for the season’s festivities. I loved the rich colours, Indian prints and textures. Max is the best place for your festive shopping destination”.
The prints and textures of the collection draw inspirations from the rich heritage of Indian textiles, resulting in a range of beautiful garments embellished with ornate embroidery and exquisite prints. The bright jewel colour palette of the collection in rich fabrics such as chanderis and silk blends are bound to brighten up any occasion. The festive collection has something for everyone, with a range encompassing voluminous skirts, beautifully cut tunics or tops, layered kurtas, classic kurtas with pants and the ageless kalidaars paired with churidaars. With a range encompassing everything from monochromatic tones to vibrant hues, each outfit has its own look!
The collection is available at all the Max stores in the city.
About MAX: It is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 120 stores across 48 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16. You can also visit - www.maxfashionindia.com.