Rosenthal brings beauty and perfection at its best

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 12 December 2008 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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The brand stands for luxury, lifestyle and special aesthetic feeling for products without which sophisticated tabletop culture and contemporary interiors would not be the same.

Star designer Karl Lagerfeld has set porcelain in unusual scenes for the new Rosenthal campaign. Lagerfeld has drawn his very own personal picture of Rosenthal with the exclusive "EGO" collection.

“I was supposed to come up with twelve pictures and ended up with about sixty, because it was such a good fun,” says Karl Lagerfeld as he describes his work for Rosenthal. “On the one hand, I love this brand, which is truly part of the German legacy. On the other, I am also interested in work as a link between beauty and functionality.”

From the product selection to the photography everything has been done in an artistic design campaign by Karl Lagerfeld himself. The designer displays Rosenthal porcelain from a new, unusual perspective featuring Brad Kroenig, who is probably the most famous male super model of the day.