Collection preview of Ekru by Ekta and Ruchira

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Saturday, 14 March 2009 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Ekru by Ekta and Ruchira, is a label synonymous with classic designs and understated elegance. The brand philosophy is simple, wearable and refined outfits for the women of today keeping a balance between contemporary fashion and traditional Indian clothing.

Ekru presents ‘Bellavista’, which in Spanish means a ‘beautiful sight’. A flamboyantly chic collection embracing rich heritage of cross-cultures- Europe India and Mexico. It exudes vivid colorful Mexican folk culture, and the contemporary modern.

There is a significant use of brilliant colours which includes chocolate, black, turquoise, sea-green, red, plum, off-white etc with folkloric embroidery to create beautiful accents and sharp tailored silhouettes with a sophisticated touch.

On one hand there is floral embroidery in vibrant bright colors like red, orange, fuschia, turquoise blue, emerald and gold and at the same time a lot of tonal as well as unique colourful texturing has been used.

Ruffles, pleats, tuck and quilting adds a quirky touch to the collection. Thus a classic amalgamation of beautiful fabrics, intricate texturing, intense colour palette, dramatic detailing, and couture embroidery transcends a collection of structured modern western silhouettes into rich ethnic Indian silhouettes.

Watch the entire collection of Ekru on 22nd March at 1.30 pm at WIFW, Intercontinental Eros hotel, New Delhi.