Cotton Clothing Takes Centre Stage in Cotton Council International’s design competition “Let’s Design” in India (2)
- Parent Category: Fashion n Modelling
- Posted in: Apparels on Sunday, 20 January 2013 07:00
Cotton Council International (CCI), in association with the Fashion Design Council of India (FDCI), presents the fifth season of its pan-India fashion design competition, ‘Let’s Design’.” Conceptualised by CCI to educate and inspire young designers to work with cotton, ‘Let’s Design’ has grown to become India’s premier design competition. This competition aims to nurture young talent while igniting a passion for working with cotton fabric. CCI counts Supima as its fabric partner.
“With ‘Let’s Design’ we hope to elicit the latent talent of aspiring designers and through their creativity highlight the fashion potential of cotton,” said Ms. Agnieszka Fijol, CCI’s Programme Head, India. “We are very proud how ‘Let’s Design’ has grown over the past five years and are excited to embark on yet another season. I look forward to seeing what the next generation of Indian designers can bring to a classic fabric.”
The reality show takes contestants through a series of challenges that test their creative and technical design skills, as well as ‘real world’ product marketing sensibilities. Each task centres on a challenge that the contestants must execute in a prescribed time with the provided resources. With each round, the challenges become more difficult and the resources more restrictive. A panel of fashion industry experts will judge the designs, eliminating one or more designers each round.
This season’s theme is the world’s five fashion capitals: New York, London, Paris, Milan and Tokyo. Shortlisted contestants have been asked to interpret their favourite fashion capital in a single garment. In addition to invaluable experience and national exposure, the winner walks away with Rs. 10,00,000 as prize money, among other opportunities by the Fashion Design Council of India (FDCI).
“Yet another initiative by FDCI to find new talent in fashion design, we are proud to associate with Cotton Council International to promote Indian talent and endorsing the use of the versatile fabric: cotton,” said Mr. Sunil Sethi, President, FDCI.
In CCI representative, India, Mr. Sachit Bhatia’s words, “What started as a humble design competition five years back has now become India's biggest fashion design revolution. Every year the entries double and it only shows that design aspirants across the country look forward to ‘Let's Design’. Cotton Council International's initiative has given many students a chance to become successful designers and we hope to continue this endeavour with coming times."
About CCI:
Cotton Council International (CCI) is a non-profit trade organisation devoted to the promotion of cotton in India. Its promotion program in India strives to educate end consumers about the benefits of using cotton, dispel myths, and inform about new innovations and fashions. Over the years, CCI has successfully collaborated with leading fashion designers, trade bodies, Bollywood celebrities, media and design institutes for effective delivery of its message. Through ‘Let’s Design’, CCI is proud to nurture nascent talent and develop the use of cotton by the fashion industry in new and creative ways.
www.allaboutcotton.com
About FDCI:
Fashion Design Council of India (FDCI), a not for profit body, is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion design talent in the country; its prime objective is to propagate the business of fashion. FDCI, as part of its initiatives, produces a calendar of fashion events that includes: Wills Lifestyle India Fashion Week, the bi-annual prêt weeks for women’s wear; Van Heusen India Men’s Week, a dedicated week for men’s fashion; and Synergy 1 Delhi Couture Week, the annual platform for couture. Over the years, FDCI has embarked on various path-breaking initiatives to cultivate and nurture designers and their businesses, and make Indian fashion global.
www.fdci.org
About Supima:
Supima, short for “Superior Pima,” is the marketing organization of the American Pima cotton growers. Supima cotton imparts lasting softness, colour, and natural durability to apparel and home fashion products. The Supima trademark, used by retailers, brands and manufacturers, is the surest way for discerning consumers to find the highest quality cotton products they seek.
www.supima.com
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