LEE launches SS ’13 collection

Parent Category: Fashion n Modelling

Posted in: Apparels on Monday, 15 April 2013 14:01

Published on Monday, 15 April 2013 14:01

Written by Models n Trends

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With the soaring temperature, keep the cool and classy look on, with LEE Spring Summer 2013 collection. The SS 13 range from LEE offers a wide range of cool max denims and performair T-shirts, as key products this season. You can now beat the heat this summer as both these products are constructed in a manner to absorb sweat and release it to the outer layer of the fabric, where it can dry much faster. LEE Jeans is the first denim brand to launch this technology in India.

LEE Jeans also introduces into the market, Jeanos which are styled like jeans but with a non-denim fabric. So look cool, feel cool and flaunt your style with Jeanos this summer. LEE has designed the new collection to regulate air flow and provide natural thermal regulation.

About Lee:
Lee is the signature of quality, innovation and durability.  Following with the establishment of 'H.D. Lee Mercantile Company' by Henry David Lee in Kansas, United States, Lee becomes a legendary denim brand, which continues making history by its product innovations, such as the world's first-ever zip fly jeans - 101Z in 1926; iconic 'Hair-on-hide' leather label; 'Lazy S' back pocket stitching; introducing Skinny Jeans and Engineering the Diamond Cut denims for Women.  From the launch of the 1st Lee bib to the 13oz  '101' cowboy jeans, Lee demonstrates the passion of innovation over 120 years, transforming from a  practical-and-durable-work wear maker to a contemporary-and-trendy fashion giant.

For more information about Lee, please visit www.lee.in or follow us at facebook.com/leeindia