Summer Paradise by Pepe Jeans

It’s summer, the time of bloom, brightness and newness. And with fashion-forward women trends contending for attention alongside more rooted styles, Pepe Jeans London’s Spring Summer 2013 women collection serves up an enticing summer collection.

Taking its lead from the sun kissed tropics; Pepe Jeans London gets into the sultry summer vibe with a vibrant mix of colour-drenched summer prints. Oversized florals, palms and tropical fronds are digitally photo-printed onto skirts, tops and dresses for a look which comes alive by throwing caution to the wind and clashing prints head-to-toe. High-waisted shorts, preppy-inspired dresses with lace panels and a collection of printed denims are presented in a palette of bold colours and acid pastels.

Pepe Jeans has grown each season through it collection. With its beautiful soft colours and refined fabrics of the clothes the collection speaks for its sophisticated casual wear bringing fun and refreshment to your wardrobe. Summer Paradise brings in the softer shades of colour palette to pep up the hot summers.

Pepe Jeans London unveils exciting looks and themes every month as part of its Spring Summer ‘13 Collection. With each range of  the latest Spring Summer collection from Pepe Jeans, the brand introduces an array of trendy and stylish new designs and fabrics that are magnificently combined to create refined silhouettes; a colour palette that is diverse, and exciting this season.

Priced at Rs. 1499/- onwards, the Pepe Jeans London Spring Summer ‘13 Collection is available at Pepe Jeans London stores nationwide.

About Pepe Jeans London:
Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Launched in India in 1989, Pepe Jeans is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Merchandise is available through 180 exclusive brand stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

Pepe emerged as an award winner for the “Best Women’s Wear Jeans Brand” at the First inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper’s Stop Pinnacle Awards 2004 for consistent outstanding performance.

Pepe the “Lycra Most Innovative Brand of the Year” award at Images Fashion Awards and “The Brand of the Year – Men’s Casual Wear (Large)” award at the CMAI Apex Awards 04-05 (Clothing Manufacturer’s Association of India).

Pepe Jeans London was awarded the `Best All Rounder Brand 2004 - 08’ & `Best Denim Brand 2007-08’ at the Central Summit, Goa, in August’08.

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