REEBOK launches Delta collection designed to help you train better

Parent Category: Fashion n Modelling

Posted in: Apparels on Monday, 24 June 2013 10:15

Published on Monday, 24 June 2013 10:15

Written by Models n Trends

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The renowned brand, Reebok, truly understands the body needs, whilst you are training to get a fit body.  When one is training to achieve a set goal, the last thing one wants is for their clothing to distract them. After an extensive research Reebok introduces its Delta collection built with versatility, functionality and durability, to meet the demands of training by adapting to the way an individual naturally moves. The three side of the logo of Delta collection represents physical, mental and social transformation that comes from a fit lifestyle.

The Reebok Delta collection is born from function and infused with style, for those who want to get the most out of their training. The range incorporates stretch fabrics to provide freedom of movement and engineered construction to minimise friction, all of which are produced with Play technologies, to keep your body comfortable in all conditions.  It’s unique Play Dry technology wicks moisture away from the skin, helping the body to stay cool and dry. The flat lock seams are incorporated to maximise the movement and reduce irritation when you are focusing on giving your best at the workout session.

To offer a full range of motion, the men’s Power Reps Graphic Tee is designed with a single jersey stretch knit, while the women’s Long Bra Tops and Graphic Tees use a super-soft poly spandex construction with 4-way stretch. The Board Short, inspired by the fashion aesthetics of the surfing industry, yet modified to meet the needs of the most strenuous workout movements.  The Speedwick Short is developed with a stretch knit and inner leg gussets to help enhance mobility.

“At Reebok we want to allow people to focus solely on their workout so they can concentrate on achieving their training goals,” said Somdeb Basu, brand director at Reebok India. “The Reebok Delta collection is designed, so that it can adapt to any workout movement, eliminating all factors that may hinder performance through the clothing you are wearing.”

Reebok aims to change the way people perceive, define and experience fitness. Reebok is constantly evolving its product to empower people to pursue a more engaging form of fitness, embrace their passions and get physically, mentally and socially fit for life.

About Reebok India:
Reebok India has a pan India presence with 500 exclusive franchise stores. It has a 1000 member strong instructor alliance in India. Reebok’s innovative footwear technologies like Easytone, Zigtech and RealFlex have set a new benchmark in the industry. In recent times, Reebok has partnered with CrossFit, the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders. Reebok also supports athletes in tennis and is the official outfitter for Force India Formula one team. Reebok has an impressive list of brand ambassadors including the likes of Captain MS Dhoni, Gautam Gambhir, Unmukt Chand and hockey majors Sandeep Singh and Sardar Singh, amongst others.