Lee says no sweat to summer

Parent Category: Fashion n Modelling

Posted in: Apparels on Saturday, 17 May 2014 10:24

Published on Saturday, 17 May 2014 10:24

Written by Models n Trends

Hits: 682

A name as synonymous with innovation as it is with fashion, global apparel giant Lee has introduced ‘No Sweat’, a revolutionary new apparel philosophy that according to the makers ‘reimagines how summer is seen and experienced’.

Lee, founded in 1889 in Kansas, is incidentally celebrating their 125th year of operation worldwide and the No Sweat range comes as a fitting tribute to its ever-growing Indian patronage.

“We tend to look at summer as a season to stay indoors. A season to do away with our quintessential denim. At Lee, we thought it doesn't have to be that way, and No Sweat is the result of that. It helps and urges people to go out, explore, do new things and celebrate life, regardless of the weather”, says Vipul Mathur, Head-Marketing at Lee.

The collection comprises of Performair, Summer-Mix, Minerals and Fragrant denim in a range of outfits from jeans to shirts to t-shirts to jackets and more. 

Performair is a range of denim apparel made with the revolutionary technology which is designed to evaporate sweat many times faster, keeping you cool and dry no matter what you do in them or how hot it is outside.

Summer-Mix is an innovative blend of linen and denim, combining the light, airy comfort of linen and the rugged sturdiness of denim into one fabric, making it the perfect outfit for the Indian summer. The range also sports linen apparel in shirts and t-shirts

Minerals, a range of denim enriched with moisturising elements, are designed to protect the skin from the hot and dry weather. It provides a soothing effect that gets better the more you wear it, letting you go out and do the things you love, even in hot summer.

Fragrant Denim is exactly what it promises to be: apparel infused with the aromas of Jasmine and Lemongrass, providing an invigorating freshness all day long. Bad body odour will no longer be a summer staple with this in your wardrobe.

“No Sweat, even while being the most innovative clothing range in town, cuts no corners in terms of pure fashion that we are famed for, and is available in all fits and styles”, adds Vipul.

This range is available at all exclusive Lee stores, other multi-brand outlets and major e-commerce sites across India.

Starting price from Rs. 2599/-.

For more information about Lee, please visit www.lee.in or follow us at facebook.com/leeindia

About LEE: 120 years of couture creativity.

Founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels.  Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth

A name synonymous with relentless passion and creativity, Lee has pioneered more apparel innovations than any other brand, with the ubiquitous zip-fly being the most striking of them all; in addition to other legendary outfits such as Union-all, Pressed denim, Loco Jacket, 11.05 oz. Jelt denim etc.

Lee upholds highly the philosophy of curiosity, which helps break barriers and do things hitherto untried. Leading by example, the brand has been fashioning bold couture statements for over a century, from jeans, shirts, jackets to t-shirts, polo’s, tunics and everything in between; in various fits, collars, necklines, designs, hues and sleeve types.