T.M.Lewin’s spring summer ‘14 menswear collection

Parent Category: Fashion n Modelling

Posted in: Apparels on Saturday, 07 June 2014 12:33

Published on Saturday, 07 June 2014 12:33

Written by Models n Trends

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T.M.Lewin, UK’s leading shirtmaker since 1898, recently launched its stores in New Delhi. Established in Jermyn Street, London, T.M.Lewin has fast become one of the world’s leading business wear brands, offering a wide and versatile selection of premium quality shirts, suits and accessories for today’s modern professional. Each item is made from only the finest raw materials and made using many of the same traditional techniques used for over a century. 

Famous in particular for its expertly crafted 100% cotton Jermyn Street shirts, T.M.Lewin offers customers unrivalled choice, with up to 100 new shirt fabrics every month with a choice of fit, collar shape, cuff and sleeve length. This season’s collection also boasts a versatile selection of tailoring styles, colours and fits, plus a wide selection of silk ties and accessories including men’s belts, cufflinks and pocket-handkerchiefs.

Go somewhere new: With a focus on the glamour of 1930s travel, inspiration came from vintage luggage and maps and the in house Lewin design team turned to the look and feel of old postcards and travel stickers for inspiration. Focusing on new rounded shirt collars, which have a printed map tape inside the collar and a wooden effect on the last button of every shirt.

Come around: Celebrating the growing resurgence of the round collar, from the classic round to the round cutaway. This new SS’14 shirt range comes in both white and blue with subtle trim detail.

Super fitted: A new super fitted shirt arrives for spring. Our closest fit shirt ever available in a classic palette of white and blue, it joins the T.M.Lewin shirt family of regular, slim fit and fully fitted for those who favour a more contemporary shape skimming fit.
 
The all new pocket squares: Adding to the existing trend driven London Pocket Square range and new for SS’14, are pocket squares following a fresh spring colour palette. Featuring different size spot prints, a dogtooth, paisley and patterned. We’ve also changed the size to 33” X 33” so they’re even easier to wear.
 
No place like home: Influenced by red, white and blue British heritage with an extra highlight of green.  Inspired by a quintessentially modern British sense of style - quirky, original and often a little bit eccentric. A new collection, for the impeccably groomed style conscious. Block checks feature alongside Jermyn Street shirt stripes; reinvented with contrasting white round collars and a splash of timeless Chambray.

Summer style: A collection of pastel bright shirts and sharp tailoring, paired together for an elegant high summer look that’s colourful and contemporary.  Fresh white ground prints, bright block checks, spots and stripes feature in a shirt range with round cutaway collar - a modern twist on a Jermyn Street classic.

About T.M.Lewin:
The very first T.M.Lewin store opened on Jermyn Street in 1898 and we have been supplying quality business wear - including shirts, suits and accessories - for men and women ever since. The company still employs many of the same traditional manufacturing techniques pioneered by its founder, Thomas Mayes Lewin, and excellent craftsmanship, choice and value remain the driving force behind the brand. Today there are 90 T.M.Lewin stores in the UK with further stores opening in countries across the rest of the world - including Europe, Asia, Africa and Australia.

About Brand Marketing India:
Brand Marketing India (BMI) and its founders are responsible for the launch and development of the Tommy Hilfiger, Calvin Klein Jeans, Calvin Klein Underwear, French Connection and T.M.Lewin businesses in India. The company has opened over 350 points of sales across 43 Indian cities in less than 5 years. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.