Shuddhi Jewels launches the new ‘Sampoorna Vishwas’ campaign with Ameesha Patel

Parent Category: Fashion n Modelling

Posted in: Jewellery on Tuesday, 19 March 2013 11:07

Published on Tuesday, 19 March 2013 11:07

Written by Models n Trends

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Shuddhi Jewels launches the new ‘Sampoorna

Vishwas’ campaign with Ameesha Patel


Shuddhi Jewels, a joint venture between Gitanjali

Group, the world’s largest integrated branded

jewellery manufacturer-retailer, and MMTC Ltd, a

Government of India enterprise, today announced

the launch of ‘Sampoorna Vishwas’ campaign with

Ameesha Patel as its brand ambassador. With the

new campaign, the brand reinstates the assurance

of purity and quality offered to its consumers

through its products.
In the TVC, Ameesha Patel, dressed beautifully as

a newly married woman adorned in a glittering

gold chokker set from the wedding collection,

lets go of her fear and embraces purity and trust

to give a beautiful start to her relationship.

The campaign, conceptualised by JWT, has warm

tones and earthy feel and is set against a

traditional backdrop.  While the print campaign

has been shot by Vishesh Verma, the TV campaign

has been shot by director Atul Manjrekar. The

campaign, running amongst leading Indian

publications and leading TV channels, is just one

of many initiatives in a multi-pronged consumer

campaign that Gitanjali Group – MMTC Ltd. will

roll out this year for Shuddhi Jewels.
Commenting on her association with Shuddhi

Jewels, brand ambassador Ameesha Patel stated,

“The name Shuddhi itself signifies purity and

inspires trust! Each piece of jewellery available

at Shuddhi Jewels assures purity and quality that

is unsurpassed. The collection of gold and

diamond jewellery at Shuddhi Jewels, whether

traditional or contemporary, will enhance the

beauty of any woman.”
Shardah Uniyal, VP, Marketing, Gitanjali Group

said, “Shuddhi, as the name goes, means pure. The

new Shuddhi campaign, shot with Ameesha Patel as

the lead lady, is a story depicting day today

instances in the life of a newly-wed couple. The

TVC conveys that relationships should start on

the fundamentals of trust and purity, which is

Shuddhi Jewels’ brand proposition as well.

Ameesha was a natural fit for the brand for her

natural beauty, versatility, intelligence and of

course her love for quality jewellery.”
Shuddhi Jewels offer stunning contemporary

creations and traditional ornaments in pure gold,

as well as sleek and stylish diamond jewellery

pieces that make striking fashion statements. It

caters to women who prefer the traditional heavy

gold jewellery, as well as the more modern women

who prefer minimalistic and elegant diamond

jewellery. Each piece of jewellery at Shuddhi

Jewels is BIS hallmarked and all the diamond

pieces are international laboratory certified

providing customers, ‘Sampoorn Vishwas’ - a seal

of trust.
About Shuddhi Jewels:
Shuddhi Jewels, a first of its kind chain of

stores focused on retailing hallmarked and

certified gold and diamond jewellery, is a joint

venture between Gitanjali Group and MMTC Ltd, a

Government of India enterprise and the leading

importer of gold in India. The jewellery caters

to the tastes of women in the age-group of 18-35

years with its youthful and modern designs. The

uniqueness of the brand is its assurance of

purity and quality that is guaranteed by a third

party.