RK Jewellers unveils ZISTATVA @ IIJW

Parent Category: Fashion n Modelling

Posted in: Jewellery on Saturday, 04 May 2013 09:10

Published on Saturday, 04 May 2013 09:10

Written by Models n Trends

Hits: 907

Show Stopper of the show was Actress Zeenat Aman
The collection of garments was by Pakistan Fashion Design Council

‘Zistatva’, the latest collection by RKJ, is the sanskrit word for ‘culture’. Every piece, in the collection, has been conceptualised, designed and crafted to recreate the beauty of the bride. Ranging from bridal pendant sets, bangles, bridal chokkers to Maharani sets, Zistatva collection completes the Indian bride.
 
The rich heritage of the subcontinent is reinvented as contemporary high fashion through the Indian craftsmanship. Through Zistatva, RK Jewellers tries to bring craftsmen from all over India and revive the lost craft. This is the most comprehensive and varied collection they have come up with. The artists worked with close co-operation with the craftsmen and created 18 pieces in the collection, each of which is a masterpiece in itself. The pieces are made with the perfect blend of kundan, polki, diamonds and colored gemstones, crafted and set in 22kt hallmarked gold with a Zistatva look to it.

“In the face of mass, generic and fast fashion, designers have increasingly turned to branding or gimmick to win the attention of the media or their clientele but the real beauty, luxury and elegance, however, require no tricks to seduce us. Intricate craftsmanship, along with the return to gold celebrates Indian Culture and this is what you will find at RK Jewellers” says Mr. Rohan Sharma - Director, RK Jewellers.