Pure and everlasting platinum jewellery for near and dear ones

Parent Category: Fashion n Modelling

Posted in: Jewellery on Friday, 07 November 2014 06:54

Published on Friday, 07 November 2014 06:54

Written by Models n Trends

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The tradition of celebratory indulgences during the festival of lights begins with Dhanteras and gifting jewellery to loved ones is a common ritual. Precious platinum is an ancient beguiling treasure from the heavens that arrived on earth through a meteorite crash almost 2 billion years ago! This wondrous metal is a perfect gift of love for the occasion as it symbolises pure and everlasting love. Platinum Jewellery is available across leading platinum authorised retailers in India such as Tanishq, Joyalukkas, Kalyan Jewellers amongst others who have a splendid new range for the festive season at their platinum counters. 

White is the colour that symbolises prosperity and precious platinum is a naturally occurring white metal. Platinum jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to for instance 18k gold, which is 75 per cent pure. 

From the time that it is mined to the final piece of jewellery and thereafter, the metal remains absolutely white and it does not wear away, fade or tarnish with time. The metal is crafted into beautiful forms of jewellery with fine designs that showcase a balance of tradition with modernity. 

Price range: Starts from Rs.15000/- onwards. Price subject to variation, depending on metal weight, daily rate and diamond content.

Platinum Guild India Quality Assurance Programme 

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme. 

To know more about this precious metal and see more designs log on to:  www.preciousplatinum.in