introduces Canvas by Jet Gems on its platform

VelvetCase recently added ‘Canvas by Jet Gems’ as an exclusive brand to their ever-growing base. Jet Gems, which is known for offering customized jewellery since 1981 introduced Canvas in the year 2015. However, for the first time Canvas is featuring its products online by associating with Taking a cue from contemporary style, the brand features pieces that are apt for daily and work wear. Young and iconic fashion designers like Nishka Lulla, Nikhil Thampi and Nachiket Barve have collaborated with Jet Gems to launch a brand that appeals to the modern woman. 


Drawing inspiration from nature, designs in Canvas make use of red tourmalines, green peridots and aqua blue stones to give it an edgy touch. Truly capturing the spirit of ‘Modern Indian Women’, the pieces in this range can be paired with anything from a classic gown or chiffon sari to a crisp white shirt or draped dhoti pants!


With about 300+ brands on a single platform, acclaims to be India’s largest online jewellery destination offering varied styles in jewellery ranging from fine to traditional and contemporary fashion. Speaking on the association, Mr. Kapil Hetamsaria, CEO & Co-Founder, says, “We are extremely delighted to associate with Canvas by Jet Gems. Customers these days prefer contemporary and light weight jewellery, and having Canvas on VelvetCase would provide easy access and enable them to navigate through the entire range seamlessly.”

Check out Canvas by Jet Gems here:


About is a jewellery e-commerce marketplace headquartered in Mumbai, India. Established in November 2012 by Kapil Hetamsaria and Runit Shah, VelvetCase recently a second round of $1.5 million, which was led by Uniqorn Ventures with participation of angel investors, TV Mohandas Pai and S Somasegar.


A managed marketplace, it has over 1-lac products and 300+ listed brands and designers from all corners of the country. It features both traditional and contemporary designs in fashion and precious jewellery. It also offers custom-made jewellery with features like easy EMI, international lab certification and free insured shipping among others.

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